SALES PAGE CPR +
LAUNCH COPY CPR

A jolt of professional copywriting to help you rock your next big online launch.

Ahhh the joys of writing five thousand word sales pages, sequences of sales emails, and impossible to ignore Facebook Ads...

Wait, is that just me?
Am I the only one who would rather write a sales page than get a root canal?

Even if you are not a fan of spending hours writing copy, you know it’s important.

You’ve got a big launch coming up and writing high converting, soul-filled copy is a BIG part of hitting your sales goals.

But I understand that writing your own copy isn’t easy (even copywriters get other copywriters to look at their stuff! It’s smart!)

I also understand that you don't always need a full-blown copywriter to do the writing for you.

It's expensive and not-always-necessary to hire a copywriter to write copy for you from scratch.

And honestly, I don’t recommend it for any online entrepreneur who hasn’t already mastered writing her own copy.

Chances are, if you’ve been following me for a while, you’ve already attempted to write your own copy.

Maybe you’ve even revamped your sales page using The Rainbow of Sales or The Sales Page Kit. Maybe you’ve written up your best effort of a sales email sequence using the Launch Copy Kit.

 

You’ve got a solid draft of your copy done, but you’d really like a professional copywriter to take a look and tell you how to make it even better.

 

(Hell, you might even think your writing stinks. That happens a lot and I can promise you with 100% certainty that your copy smells a lot better than you think!)

"I'd never worked with a copywriter before, but knew that I wanted to bring on a pro for my latest launch. Welp, Courtney nailed it.

Not only did *I* love her copy, but it certainly helped to increase sales...in fact, my e-course sales nearly tripled from the last time I launched the same course and the launch ended up bringing in multiple six-figures in revenue...insanity! Courtney's writing and guidance helped me to create a sales page that felt like "me," but was also written with conversions in mind. If you're worried that hiring a copywriter "won't be worth the money" or "will sound like a robot wrote it," then you obviously haven't worked with Courtney. She's a copy-writing superhero."

Melyssa Griffin
MelyssaGriffin.com

Allow me to introduce the *brand new*

SALES PAGE CPR + LAUNCH COPY CPR

Book your Sales Page or Launch Copy CPR (or both) and we’ll spend an hour workshopping your copy.

By the end of our 60-minute session, you’ll have:

It’s incredibly valuable and eye-opening to have a sales copy expert walk you through your copy. Even just *one* session with me will give you tools to improve every piece of copy you write in the future.


"Courtney Johnston is a master wordsmith who is an absolute delight to work with. 


Her creative genius will shine you in your best light, and you'll be left with a final product that is pure magic. She’s outta this world!"

Natalie MacNeil
Emmy Award-winning Entrepreneur
SheTakesOnTheWorld.com

Option #1
SALES PAGE CPR

If you choose to work with me on your sales page...

Click the button below to pay for your session. I'll immediately send you a calendar link so that you can book at your convenience. Sessions take place on Tuesdays and Thursdays and are first come, first served.

Use the Sales Page Framework (I'll send it to you via email!) to prep your sales page copy. It's easiest if you put your copy into a Google Doc, but I can also do a Checkup with live pages 🙂

Send your copy (Google Doc preferred) to me at least 24 hours before your session so that I can take a look and prepare for our call. I'll organize my notes so that we can tackle your sales page from top to bottom and touch on big picture stuff (like your launch strategy) as well.

Join me for your 60 minute Sales Page CPR! I can't wait to hop on Skype with you to go over your sales page. I'll review it before our call and give you some seriously helpful, money making action steps. The tips I share with you will help you write copy forever.

You will also get a recording of your CPR session and action step recap email.

Sales Page CPR costs $497 USD.

BOOK MY SALES PAGE CPR NOW!

"I didn't feel like I needed to hire a copywriter, but 1 hour with you to refine my copy was perfect. Worth way more than what I paid!"

- Sarah Hart, SarahHart.ca

Option #2
LAUNCH COPY CPR

If you decide to work with me on your launch copy...

This works exactly like the Sales Page copy (above) except that instead of sending me your sales page via Google Docs, you’ll send me the following (recommended but not required to use The Launch Copy Kit to create this copy):

  • Email Sequence: Send me the 6-8 KEY emails in your launch sequence.

     

  • Opt-In + Thank You Page Copy: We'll go over the opt-in page copy and thank you page copy for your free training / pre-launch training. (If you don’t have one, we can look at another opt-in page of yours!)

     

  • Your pre-launch training outline. I’d love to chat with you about how to make the most of it (and how to “pitch” your paid offer at the end!)

     

  • Facebook Ads Copy: Give me any social media or Ads copy that you’d really like to work on. We’ll cover as much as we can during the hour.

Launch Copy CPR costs $497 USD.

BOOK MY LAUNCH COPY CPR!

Here's what some past CPR clients have had to say:


“I launched a special on my most popular online program and almost doubled my biggest launch to-date!


I would abso-fucking-lutely recommend Sales Page CPR to anyone. First, it was a huge motivator to have my session booked as a deadline to finish my copy. Second, I totally trusted Courtney to make my sales page shine.

When I got my sales page back, I was SOOOOOO happy (I mean Snoopy Dance happy!). I’ve already recommended this service to 2 colleagues and I would come back and do it again for more pages on my site. Thanks Courtney!”

Ashley Leavy
Founder + Educational Director
Love & Light School of Energy Medicine
LoveAndLightHealingSchool.com


“I loved having an expert copywriter working with me.


Other services just do it for you which is fine, but somewhat disempowering and doesn't necessarily leave you sounding like yourself on the page.

I feel much more confident about my offering as a result of doing the Sales Page CPR.”

Samantha Nolan-Smith
SamanthaNolanSmith.com


“Sales Page CPR is the perfect juxtaposition of creative and structure. Right brain and left brain. Strategy and creativity.


And it works -- the results of my launch were very good. People told me the sales page was talking about them to a T!

When I saw Sales Page CPR it was exactly what I needed because it gave me a chance to have my voice and message put into a strategic format that my clients would love. I loved the strategic and collaborative approach. Writing a sales page is soooo overwhelming by yourself.

I loved this service so much that I’m recommending it to my clients!”

Barbara Turley
Founder & CEO, Energise Wealth
EnergiseWealth.com


“It's a no brainer to use Courtney for all of your sales copy. She’s my dream team.


Great job from start to finish! The Sales Page CPR flow and process was professional and easy. The value is amazing and the rewrite was perfect! Courtney is a total rock star.”

Terra Bohlmann
First Class Business Coach
TerraBohlmann.com


“Working with Courtney is like having a smart, nice, fun friend who collaborates with you to create amazing sales page copy.


I wouldn’t change a thing about Sales Page CPR. I’m so glad I got this done so I can stop procrastinating and move on to the next task in running my business.”

Marian Knowles
Founder + CEO, Off Duty Chef, Inc.
OffDutyChef.com


“Sales Page CPR is one of the best investments I've made in my business.

 

Courtney, you hit the nail on the head when it came to digging into my ideal client's world and pulling out the stories that would resonate perfectly with them. Thank you so much!

Not only do I want to tell all of my entrepreneur friends about Sales Page CPR, but I’m also so inspired by how you do business. So streamlined and systematized!”

Rachael Roehmholdt
Holistic Health Coach
RachaelRoehmholdt.com


In the past, I've signed up for classes and then was given templates to follow but there was no personal feedback on what I'd written.


Or on the other end of the spectrum, I’ve outsourced completely to copywriter and had mixed results with that.

After goodness knows how many attempts at doing this myself, taking classes on copywriting etc etc, I finally realised this is simply NOT my area of expertise. When I saw Sales Page CPR, I knew it would be perfect.

Now having experienced Sales Page CPR process, I know what was missing was the combination of the two: a template to follow with me writing about my services/products AND then having Courtney work her magic on it all.

I’ll definitely be back as I’d like to get the rest of my copy done. You ROCK, sister!!!

Tina Van Leuven
The Joy Oracle
InnerDelight.com


You are an absolute genius, I want to enroll in my course myself!

I absolutely LOVE it, every single bit of it and found myself thinking why didn’t I think of that as I was reading through it many times!

I love the headline! I love what you have done with the module descriptions!!

I can wholeheartedly say that your Sales Page CPR is one of the best investments I have made in my business! I still feel like my sales page is mine but with your magic weaved through it. Thank you! Thank you! Thank you!!!

Jessica Donovan
Naturopath
EnergeticMama.com


“Before Sales Page CPR my copy didn't fit me -- like a pair of shoes I bought in a frenzy because I thought they would look good on me but didn't really try on first.


There was too much fluff. OMG I love that the fluff is burned away! Courtney can translate big, abstract, fluffy ideas into things you can touch, feel, and see.

Sales Page CPR is the “it” copywriting service because Courtney is intuitive. She has this picture in her mind and she knows how to sharpen it into words that will affect the person it's supposed to affect.

To my energy aware friends, I might say she's got a strong sense of self and blossoming throat chakra 🙂

Can I add that I absolutely loved my email launch template?! It has helped me so much to write my email series. Serious good stuff came through on those that I will continue to use in future stuff.

I adore you and am grateful our paths have crossed for more reasons than your awesome copy! XO"

Tiffany Josephs
Founder, The Love-Joy Expansion
TiffanyJosephs.com


What types of products + services are a good fit for Sales Page CPR?

Frequently Asked Questions

What are the tangible takeaways from a 60-minute CPR session? +

For both Sales Page CPR and Launch Copy CPR:

  1. My feedback on your launch / promotion strategy will both a) validate your plans and b) tell you critical parts of your strategy that are missing. This will lead to a higher conversion rate / more sales for you.
  2. I will help you to workshop the most critical parts of your copy during the call. These headlines will connect on a deep emotional level with your readers and get them to keep reading.
  3. You'll have validation on what you're doing well (you may be surprised!) and an understanding of where your sales copy is off the mark.
  4. I will give you language that you can use in all of your marketing that "hits the reader in the gut" and makes them pay attention because it feels like you're talking to them.
How far in advance should I book my Sales Page CPR? +

I recommend booking your Sales Page CPR or Launch Copy CPR 2-3 weeks in advance. I also recommend scheduling your session for at least 2 weeks before your launch.

Do I need to have a sales page already written or will you help me do that? +

You do not need to have your sales page (or launch copy) created at the time of booking. You will send me your drafts as Google Docs at least 24 hours before our session. These sessions are great for accountability!

How do I submit my sales page copy to you? +

We use Google Docs for everything!

If you're new to Google Docs, you'll need to use your Google account to create your sales page copy in a document.

Prefer Microsoft Word? We do not use Microsoft Office products for Sales Page CPR. However, when your Sales Page CPR is complete, it'll be super duper easy for you to copy + paste it into a Word document.

How long is my Sales Page CPR / Launch Copy CPR session? +

Sales Page CPR and Launch Copy CPR sessions are 60 minutes long. You will get a recording of our call and a summary of recommended action steps the next day via email 🙂

I've never written a sales page before. Is that ok? +

First of all, yes. It's ok and you're going to be just fine.

Second of all, you need to be nicer to yourself! You don’t need to be Mark Twain to express yourself. You’re a better writer than you think. I know you’ll do great!

Copywriting is a skill that you must develop to run a successful online business. There's no time like the present to take the next step.

Can I submit a work with me page? +

I normally refer to a "work with me page" as a sales page for services. Yes, you can submit a work with me page for Sales Page CPR.

Personally, I recommend having a unique sales page for each of your products + services. Note that each Sales Page CPR session is for one sales page only.

 

Will we have enough time to work on my copy? +

We will have plenty of time to go through your copy. I always tackle things in order of priority and never leave you hanging wondering what to do.

We will actually do some work on the critical parts of your copy. For anything we can't work on during the session, I will tell you exactly what you need to do to work on that part of your copy.

Will you give me any tools to help me write my copy? +

Yep! For Sales Page CPR you will get a sales page framework showing you the 10 key sections you should have on your sales page.

For Launch Copy CPR you will get a checklist of all of the launch copy that you need to write.