Hello to my favorite service provider!
Can I ask you a question?
Have you ever hired a service provider who fell off the face of the earth?
Oh man – the last time I had a massage it felt like the girl was tickling my back when what I really wanted was a deep tissue, elbow in the back kind of experience.
I know that when you offer services to your clients you totally have their best interests at heart… but do they feel that way?
Sometimes we can be one of “those” service providers without meaning to!
In today’s video I’m going to show you four simple ways to make a lasting GOOD impression on your clients.
Psst! Most of these strategies are totally free (and the other one is super duper cheap!)
#1 – CREATE LEVERAGED MATERIALS
This, my dear, comes down to creating a Signature Service (which is Stage 2 of business, if you’re wondering).
What materials can you create to (a) add value to your clients and (b) stop repeating yourself a kajillion times?
#2 – DO EMAIL CHECK-INS WITH YOUR CLIENTS
I know, this is annoying. You shouldn’t have to email your clients all the time, but you do!
Your clients just want to know that you’re still alive and kickin’. This can be as simple as saying “Hey, I wanted to let you know that I’m working on your project and it’s looking INCREDIBLE. Let me know if you need anything!”
#3 – SEND A CARD IN THE MAIL
Guys, what happened to the simple pleasures in life like getting a card in the mail?
Admittedly I’m the worst at sending birthday cards to my friends, but when you have a business you can set up a system for sending cards to your clients.
Yes, sending snail mail to your clients should be part of your Signature Service. And no, you shouldn’t send your clients a card with YOUR branding. Or a generic message that doesn’t make them feel special.
Be sure to pick something that your client will love and write a message that is genuine and specific.
#4 – SEND THEM SOME VIDEO LOVE
This is a great alternative for us virtual businesses who don’t get to meet with our clients face to face.
Face to face connections are important for maintaining a positive relationship….o why not create a video for your clients?
One great way to do this is by creating a screencast showing them what you’re working on or explaining the project. They’ll love it!