Hey rule breaker!
In last week’s post I taught you my system for getting your first 500 subscribers without a website.
Well, today, we’re finally going to talk about your website! And sucking people into your universe! And turning them into raving fans!
This is going to be fun 😀
I’ve also created a worksheet for you to use to implement this week’s video called 10 Ways to Suck ‘Em Into Your Universe. Grab it now before you watch the video!
When you’re ready, click play on today’s video to find out how to set up your website to turn strangers into clients:
#1 – MAKE SURE THEY GET WHAT YOU DO
The very first thing that must happen when a new person lands on your website is that they need to understand who you are, what your business does, and how they can work with you.
It is important that they understand your business model and that you are a business! You don’t want people to be under the impression that everything you have is for free. When you position yourself as a business that is selling things, it makes people happier to consume your free content.
The second reason you want to make sure they get it up front is because if they don’t, they’re going to quickly click away from your site. Once they click away, they’ll forget you in two seconds and all the work you did to get them there in the first place will be lost.
Here’s a couple of tips to help people immediately get what you do when they land on your site:
- Have a solid tagline: If it’s not clear by your business name by what you do, you need to make sure there’s a tagline right at the top that tells people what you do. Don’t make this clever and cute but rather clear what they can expect from your business.
- Have simple, clear navigation: This will let people click around your site and learn more about your business. You want to have an about page and a work with me page that let’s people know the various ways they can hire you.
#2 SUCK THEM INTO YOUR UNIVERSE
Have you ever landed on a new website and you were compelled to read everything you can find? This is the goal for every reader that lands on their website.
When you get people telling you that they landed on your website and lost two hours of their life plus they’re buying everything you have to offer, that’s truly the dream!
The first tip is to make sure that your blog content is super compelling and easy to find. While my website isn’t perfect, I do put the blog content front and center on the site. You can see right up front what I want you to read and there’s recommended posts at the bottom of every post to help you decide what to read next.
The second tip is to add compelling calls to action on your about page that help them know where to get started. Give people some topics that they can read about on your blog. Give them an opportunity to opt in to your compelling offer!
#3 GET THEM TO SIGN UP FOR SOMETHING
If you have one big, main opt in offer, you want to draw their attention to that offer all over your site. This should be pimped out on your homepage, your about page, your social media – basically wherever you can!
The other thing you can do is to create content upgrades for each piece of content that is specific to what you’re talking about there.
For this post, I’ve put together a worksheet for the 10 Things You Can Do To Your Website Right Now In Order To Suck People Into Your Universe. I’ll go into some strategies I didn’t discuss in this post that are pretty easy to implement and make a big difference on getting people nurtured and falling in love with your business.