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What to do when your business feels like a hodge podge

A lot of us start in business where it’s kind of a hobby, and we’re experimenting.

I totally did this, too!

I went from wanting to have a lifestyle blog and writing about my life and adventures to having a resume revamp service to a tutoring business.

Eventually, I turned The Rule Breakers’ Club into my copywriting business.

Along the way, I created a lot of products + services to try things out that didn’t necessarily all go together.

About a year ago, I was looking at my business and thought – “Wow, it’s just so scatterbrained! This product seems kind of random…how does it all go together?” –  I didn’t know how to create a marketing plan to show people all of my products and services, because it just feel like different ideas with nothing in common.


In today’s video, I’m teaching you 4 steps to making your business clearer, more cohesive, and more attractive to potential clients:

The first thing I want you to do is to define the biggest goal you have for your readers, clients, and customers.

Where are you taking them?

What’s your dream for them?

Obviously, this has to be based on what people really want—the ideal life that they have in mind.

At the Rule Breaker’s Club, my big goal for you is to help you build a business that makes you as wealthy as you want and more importantly, supports you in leading the exact type of lifestyle you want to live.

It’s about giving people the power (and I’ll go over what I mean by that in a second) to create the lifestyle, business, freedom, and everything they want in their lives. That’s my big goal for my clients and customers.


The second thing I want you to do is to define the steps your readers + clients need to take to get to that goal.

You’re going to have someone coming in, and you have to imagine that they have the least amount of knowledge possible about your industry and how to get to their goal.

And you have to define little mile markers along the way so they can take baby steps towards achieving everything you dream for them.

A great way of thinking of this is to consider the education system.

You don’t send 5 year-olds to high school anymore than you should expect people who know nothing about health, business, photography, or whatever to be well-versed in your industry.

A great business meets where they are now and guides them step-by-step to where they want to be.


The third thing is that you need to create a product or service to get people from this point to the next.

What sort of product or service could help people get from beginner to intermediate? From intermediate to advanced?

You don’t have to break it down this way, but I usually recommend people to have about 4 levels in their business and create a product or service for each.

It will never work perfectly like this, and people will come in at all different levels.

But the point is, you want to have products and services for each type of person.


The fourth step is to look at the products + services you already have and see if they’re appropriate for your current business.

You can always repurpose content and rebrand things to position them for your newly evolved business.

This is the efficient way of doing things, and people do it all the time.


Let’s go over the four steps again.

The first step is to define the big, big, big goal that you have for your readers, clients, and customers.

The second step is to define each step along the way, each pit stop along the journey toward achieving that goal.

The third step is to create a product or service to get someone from each step to the next.

The fourth step is to look at your products and services and see if they fit on your sales funnel or if you need to tweak them or create new products and services.


I’d love to hear more about your big goal for your clients and customers. Go ahead and tweet them to me!

Also, if you found this video helpful, don’t forget to share it on Facebook and Twitter using the buttons below.



Behind the scenes: Here's what's in my portable office...


Do you ever go work at coffee shops or take your work with you when you travel?

If so, you need a portable office!


The portable office is one of my secrets to staying sane when I take my work outside of my apartment.

Before I created this one-stop-shop for all of my goodies, I always ended up at the coffee shop having forgotten a pen and paper, my headphones, or worse... my wallet!

I used to throw all of my work stuff into a giant purse or canvas bag at the last minute before running out the door in the morning.

Not only did this habit make me feel frantic and unprepared, but carrying my computer around in a shoulder bag started to cause me back problems.


I knew that using a backpack would be better for my health, but I wanted a backpack fit for a creative entrepreneur (instead of a seventh grader).

I scowered the internet for months before I found this beauty at Modcloth. (This one isn't available anymore, but there's tons of cute ones here). 



Now that I have the cutest backpack ever, I keep it packed up with the tools I need when I work outside of my office:



My computer case lives in my backpack when I'm at home.

A notebook is my best friend for jotting down ideas, sketching out blog posts, or brainstorming copy for a client.

Colorful pens + a highlighter make taking notes more enjoyable.

A document organizer (that cost $1 at Target) houses the loose papers for any current proejcts I'm working on as well as my to do chart.

My Kindle is always with me. Always. 

The iPhone and wallet are obviously necessary...

And I pack my water bottle with a snack to make sure I don't get famished or dehydrated while out and about.


The one thing I forgot to put in this picture? HEADPHONES. These are especially handy when you work at a coffee shop with loud kids, bad music, or annoying people talking on the phone at the table next to you.



Alright all of you office supply nerds, I'm curious: what office tools do you have in your portable office?


Tweet me your answer! >>