Recently, got an email from a reader with a really fantastic question. Basically, she asked:
"How do you deal with price shoppers in your business?!"
This is a terrific question. If you have a business, I'm sure you've received at least one email from someone complaining about your price or trying to get a deal.
First of all, anyone who comes to you for your services and ONLY cares about price is not your ideal client.
There are certain people who will always be like that, and you shouldn't be spending your energy trying to convince them that you're worth it.
The good news is, most people only care about the price because they don't know what else to ask.
Watch this week's video to get my 3 tips for dealing with price shoppers:
That said, here are 3 ways to avoid having a "price" issue:
1. When you choose a price, make sure it feels good to you.
I see a lot of entrepreneurs picking really high prices for their stuff before they're really ready for it.
I'm not saying that you shouldn't be "going for the gold" or that you don't deserve to be making a lot of money.
But if you don't believe that your products and services are actually worth what you're charging, you're repel customers.
When you set a price, make sure that it feels doable and achievable...maybe a little bit scary, but not impossible.
2. Stop doing one-time discounts on your products and services.
It's so tempting to want to give "special" discounts to potential clients and customers in order to win their business.
Once you start giving discounts to get clients, you won't be able to stop because you'll be convinced that's the only way for you to win business.
Giving discounts on your services can ruin your brand because it makes it look like you don't believe your offer is worth what you're charging.
When you give discounts all the time, you start to reduce your credibility in your industry.
Instead, put the focus on the VALUE of what you're offering. You can always throw in a little something extra on top as a bonus instead of giving a monetary discount.
3. Overcome objections to price on your sales page.
Wherever it is that you're presenting your offer, you need to devote a GOOD AMOUNT of copy to addressing any of the possible objections someone might have to paying you what you're asking for your product or service.
You must, must, must put the emphasis on what they're getting and why your offer is going to be a good return on investment.
This matters even if you're not selling something that's going to make people more money.
The ROI is the result that the person gets from working with you. It has to be enough value to warrant the expense.
You'll want to watch this video: 5 Things You Need to Do On Your Work-With-Me Page to Make The Price Irrelevant
Sales pages can be a bitch, so I'm hosting a free workshop to help you make yours even better!
Join me TODAY (Wednesday June 4, 2014) at 6pm EST to learn all about "The 5 Biggest Sales Page Mistakes" I see clients making again, and again, and again, and again.
Alright, go out and tackle those three things and I guarantee you'll see more clients respecting your prices and feel way less resentful against the ones you already have!