Get the 5 Copywriting Cheat Sheets that turn your website into a customer magnet...It's Free!

Tuesday
May272014

3 Ways I deal with price shoppers.

 

Hello lovely! 

Recently, got an email from a reader with a really fantastic question. Basically, she asked:

"How do you deal with price shoppers in your business?!"

 

This is a terrific question. If you have a business, I'm sure you've received at least one email from someone complaining about your price or trying to get a deal.

First of all, anyone who comes to you for your services and ONLY cares about price is not your ideal client. 

There are certain people who will always be like that, and you shouldn't be spending your energy trying to convince them that you're worth it.

The good news is, most people only care about the price because they don't know what else to ask. 

 

Watch this week's video to get my 3 tips for dealing with price shoppers:

 

 

That said, here are 3 ways to avoid having a "price" issue:

 

1. When you choose a price, make sure it feels good to you.

 

I see a lot of entrepreneurs picking really high prices for their stuff before they're really ready for it.

I'm not saying that you shouldn't be "going for the gold" or that you don't deserve to be making a lot of money.

But if you don't believe that your products and services are actually worth what you're charging, you're repel customers.

When you set a price, make sure that it feels doable and achievable...maybe a little bit scary, but not impossible.

 

 

2. Stop doing one-time discounts on your products and services.

 

It's so tempting to want to give "special" discounts to potential clients and customers in order to win their business.

Discounting your services to win business is a dangerous, dangerous trap. Don't do it.


Once you start giving discounts to get clients, you won't be able to stop because you'll be convinced that's the only way for you to win business.

Giving discounts on your services can ruin your brand because it makes it look like you don't believe your offer is worth what you're charging. 

When you give discounts all the time, you start to reduce your credibility in your industry.

Instead, put the focus on the VALUE of what you're offering. You can always throw in a little something extra on top as a bonus instead of giving a monetary discount.

 

 

3. Overcome objections to price on your sales page.

 

Wherever it is that you're presenting your offer, you need to devote a GOOD AMOUNT of copy to addressing any of the possible objections someone might have to paying you what you're asking for your product or service.

You must, must, must put the emphasis on what they're getting and why your offer is going to be a good return on investment.

This matters even if you're not selling something that's going to make people more money. 

The ROI is the result that the person gets from working with you. It has to be enough value to warrant the expense.

 

You'll want to watch this video: 5 Things You Need to Do On Your Work-With-Me Page to Make The Price Irrelevant

 

 

Sales pages can be a bitch, so I'm hosting a free workshop to help you make yours even better!

Join me TODAY (Wednesday June 4, 2014) at 6pm EST to learn all about "The 5 Biggest Sales Page Mistakes" I see clients making again, and again, and again, and again.

 

 

 

Alright, go out and tackle those three things and I guarantee you'll see more clients respecting your prices and feel way less resentful against the ones you already have!

 

xo,

Courtney

 

 

Tuesday
May132014

When I'm burned out, she's my guru...

 

 

I started my business for one reason:

To feel good.

I'll elaborate...

 

I started my business because it was the quickest path to defining my own daily, monthly, and yearly schedule.

 

I started my business because it was the best outlet for my creativity -- to no longer be shackled by a micro-managing manager who corrected the way I wrote post-it notes (no joke).

I started my business because I couldn't find a ready-made career that would house my passions, so I made one up.

 

When I started my business, I thought I was cheating death -- the 9-5 working-for-someone-else death that suffocated most people I know.

 

I knew the first two years of business would be tough. 

I knew that I'd have to sacrifice some of that freedom of schedule so I could take my first clients.

I knew that I'd work my fair share of 12-hour days.

 

I figured that if I spent two years focused only on my business, my entire life would fall into place.

 

I'd have lots of money, so...

My relationships would be ideal (As though suddenly I wouldn't get pissed off about dirty dishes).

I'd eat the healthiest green algae-infused foods and show up to 8:00 am yoga classes.

And of course I'd buy fresh flowers at the market every single week.

 

As it turns out, there's a fuzzy line between "loving what you do" and "becoming a grumpy workaholic". 

 

I started on the happy side of that line...but a few months ago I woke up on the other side.

To be fair...

I think that becoming a workaholic is an inevitable part of the life of an entrepreneur.

Don't beat yourself up about it if you're on that side of the line with me.

 

HOWEVER,

 

It's your responsibility to recognize when you've lost your original spark-- when it's time to feed your non-business-related life, which when nourished, makes it possible to double your income and function at a 4-Hour Work Week level of productivity.

 

I don't know about you, but I'm not good at that stuff on my own. 

I'm more of a businessy workaholic who will work until my eyeballs burn out if I can't think of anything more enticing to do.

And recently, my friend (and entrepreneur) Kylie Patchett has been my go-to guru.

(My eyeballs thank her).

She's constantly reminding me that by taking care of myself, I WILL ACTUALLY MAKE MORE MONEY.

And I want to share some of that good juju with you.

 

Stop. Close your eyes. Visualize your ideal life. 

 

Where are you?

What are you doing?

How do you spend your day?

How do you feel?

What do you eat?

What's your work day like?

What do you do that's luxurious?

 

Your answers to these questions are what Kylie would call DESTINATION DELICIOUS.

It's the holistic vision of your entire ideal life-- not just the money-making part of your life. The whol shebang!

It's your family, your soul, your relationships, your environment, your state of mind, your inner peace, your nutrition.

It's all the things you mean to do, are waiting to do "when the time is right".

The time is right now.

 

Kylie has created a program aptly called DESTINATION DELICIOUS to teach you how to live your ideal daily life right now.

You might want to know that...

  • For the first 48 hours, Kylie is giving away some rad swag that includes...
  • 2 full scholarships to the program
  • 2 half scholarships to the program
  • an iPad...seriously.

 

 

 

 Lots of love,

 

Courtney