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Monday
Mar172014

9 Tips For Writing An Irresistible Sales Page (That Won't Make You Want to Throw Your MacBook at the Wall)

 

Sales Pages!

Work With Me Pages!

 

This is where you have to put your money where your mouth is and actually ASK people to pay you to do what you do.

 

Not surprisingly, this is also where most people freak the F out. 

So, because you don't have a business if you're not selling something...

And because you're not going to sell anything if you don't know anything about sales...

 

Today I'm giving you 9 tips for writing a sales page that will feel fun, and happy, and like you're actually making the world a better place.

 

Remember the world needs what you have to offer.

 

You're a one-of-a-kind model, gorgeous.

And no pressure or anything, but there are people out there who need you, want you, and are willing to pay lotsa money to buy what you're selling. Don't be a hog!

 

Know every detail of what you're offering.

 

You'd be SHOCKED to know how many sales pages fail to sell because the offer's not clear enough. (My rough estimate is that 80% of sales pages suck at this).

Can you make your offer more clear, darling?

Good. Now do it!

 

Know who you're selling to.

 

Listen. I'm not a big fan of all of these "ideal customer profile" exercises that have taken the online business world by storm.

Honestly, it really doesn't matter if your ideal customer is 5 feet tall or has blonde hair. What's important is the thoughts she's thinking in her head. 

I hope you took that last sentence seriously. It's gold.

 

Know the result you're promising.

 

I don't care if you're an artist, a psychologist, a musician, a health coach, a photographer, or a cancer researcher.

How are you making your clients lives more beautiful? TELL ME IN DETAIL.

 

Make me trust you.

 

Don't squirm.

You don't need to go back to college or beef up your résumé.

You do, however, need to get testimonials.

I don't care if you're just starting out in business, go get some testimonials from old colleages, teachers, friends, gym buddies, and anyone else you can think of who can attest to your mad skills. 

 

Know why I'm going to resist buying your shit.

 

Here's the scenario:

I read your sales page. I want what you're selling. I get to the "buy now" page, and then...I don't buy it. 

WHY, GOD, WHY?!

It's called an objection.

I have a voice in my head that's telling me all of the "rational" reasons why I shouldn't spend my money on one more godforsaken product or service. 

Want to make your coaching services a no brainer?

Then you need to have a list of every single objection someone might have to contacting you or saying "yes".

Then, you need to address those objections on your sales page (ever heard of an FAQ section?).

 

Stop trying to be witty and clever on demand.

 

Writing is 90% preparation, research, brainstorming, freewriting, and organizing.

DO NOT OPEN A BLANK DOCUMENT AND TRY TO WRITE A SALES PAGE FROM THE TOP OF YOUR HEAD.

 

Freewrite. Always.

 

Freewrites don't get enough credit.

Guess what? Whenever I skip this step I feel lost.

So set aside 30 minutes to dump your brain on the paper without judgment. It's fun!

 

Lighten up!

 

For the sake of everything that is holy, stop taking your life, your business, and especially your sales page so darn seriously.

Say something cute.

Say something funny.

Say something that has nothing to do with anything.

You can always cut it out later.

The writing process should be a BLAST. If it's not fun, you're not doing it right.

 

I know this copywriting stuff can be annoyingly hard. That's because it's all about empathy and creativity and understanding other human beings.


The thing is, you don't have a choice. If you ever want a successful online business, you've GOT to master the art of copywriting.


The 9 tips above are super duper fun and effective, and I've got way more to say on this subject. WAY MORE.

 

I've broken down my enetire copywriting process into a six week online course. I'd absolutely love for you to join us! 

 

Enrollment is open until Sunday, March 23. 

I really sincerely hope you'll enroll. This course is a game-changer AND you get lifetime access (even when the price goes up by more than 50% for the next round).