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The one skill you can't outsource.


This topic has brought up a truck load of emotional baggage for me, as I'm sure it has for you.



How do you feel when you read those words?


For a lot of people it feels...

 Hard, bitchy, egotistical, superficial, fake.


Self. Promotion.

Are you in business?

Do you have a blog? A website? A work-with-me page? A product for sale?


The problem with "self-promotion" is that it's all about YOU.

So I propose we start using a different term entirely.

Because promotion isn't about self. It's about other.

Promotion is about taking what you've created and making sure that other people can see it.   


Promotion is using a specific set of guidelines (we'll get to that in a minute) that ensure that you communicate what you're offering in a way that resonates with other people and makes them say "Yes. I want that. I want that and I want it now."


So instead of calling it "self-promotion", why don't we call it COURAGE?

Why don't we call it...





If you're in business, you don't have a choice.

You can outsource web design, get a marketing director, hire a copywriter (hello!).

But you can't outsource courage.

You can't outsource knowing how to talk about what you do.

You can't oursource putting yourself out there.


It's the hard part. And it's the part YOU have to do.

You have to know exactly how to get someone to "yes!"

You have to know what makes your product + service worth the money.

You have to know how to package + position your magical, wonderful, amazing talents so that other people can recognize them as what they need. 


It's not self promotion. It's courage.

It's psychology.

It's understanding other people.

It's having a genuine love for your readers, clients, and customers-- the same kind of love that makes it so easy for you to buy the perfect birthday gift for your best friend. BECAUSE YOU KNOW HER THAT WELL.


Recently, a client of mine told me that she's overwhelmed by everything she's learned about copywriting, marketing, self-promotion

So as we created the copy for her website, I showed her my process.

I gave her my "secrets".

I showed her step-by-step how to create copy the next time she needs it (so that she doesn't have to depend on me every time).



Finally, she knew how to run her business with confidence.

Finally, she stopped re-writing her work-with-me page, because she knew EXACTLY what to put on it to get people to say "yes, please!"

Finally, she had the skills to do it herself.


I want to give you the same feeling.

I want you to feel excited about your business again.

I want you to know that business doesn't have to be so....hard.

I want you to be confident and cool as a cucumber when you package and position your products and services so that you'll have the COURAGE to tell everyone about them.


When it's done the right way, you can feel confident knowing that the right people (the clients you love) will find you. 

(Which means that constant anxiety in your chest can go away!)


If that sounds like something you'd,, then I would, um... love for you to come to my free workshop: "10 COPYWRITING COMMANDMENTS".


  • You get free worksheets that will help you focus-in on the specific copywriting issues you're having in your business.


  • I'm going to give you a printable of the 10 commandments that you can frame and put on your wall and refer to every time you have to write copy.


  • You'll have a formula that you can use instead of a bunch of random tips that make you feel frazzled. (Amen, sisterfriend!)



I'd love it if you'd share this post with your peeps!


A Personal Letter to Anyone Who's Doing/Done/Thought about doing Marie Forleo's B-School (and a chat about taking yer shit seriously).


Let's get one thing straight: This isn't a B-School bonus or affiliate marketing program. This is my honest to goodness personal story about B-School. Because you deserve it.


I signed up for Marie Forleo's B-School in 2012.


(If you don't know what B-School is, click the link above and get ready to want something more than you've ever wanted anything ever in your life).


Let me set the stage for you:

I had just moved back to the U.S. after 2 years in Paris.

My house had just gotten hit by a tornado.

I wasn't going to see my boyfriend for almost six months (he lived in Paris).

And I had JUST decided not to go to graduate school.


To say this was a transitional point in my life would be an enormous understatement.

It was rough. It was terrifying. It was unstable.

The month before I signed up for B-School I had 2 panic attacks (you know, the kinds where your arms go numb and you forget how to speak English?).

I was lost and angry about being lost.

I knew that I was meant for BIG BIG BIG things in this world, but it seemed like everything around me was falling apart and I didn't know where to begin.


Enter: B-School.

I'd been following Marie for about a year at this point. 

After watching the first B-School video, I KNEW I WANTED IT.

It was one of those, "I don't care what's included or how much it costs. This is what I want!" kind of moments.

(By the way, this is exactly the type of feeling a copywriter DREAMS of giving a reader).


When I started B-School in 2012, I didn't have a business idea.

Actually, let me correct that.

I had a SHIT TON of business ideas. Too many.

I thought that I could combine them all into one schmorgusboard of a business. (Don't do that).

I had started The Rule Breaker's Club in 2011 (a year before doing B-School), and was using the site as a place to experiment.


I actually went through B-School with one idea and then changed it after finishing the course.

And I'm so glad I did!

I see a lot of B-Schoolers waiting to dive in to taking action because they're not sure of their business idea yet. 

So they wait.

And they wait.

But the gods never descend in a shining cloud of light to say, "Dearest B-Schooler, you have waited long enough... here is your perfect business idea!"

(They won't for you, either).


The honest truth?

You're never going to know for sure if you've found the right idea until you put it out there and work really hard at it for like...six months.

I'd been revamping résumés for a year by the time I realized it SUCKED.

But I loved writing and I loved helping people get jobs.


After a little resistence, I finally decided to take Ashley Ambirge's Copywriting Workshop in the summer of 2012 (just after finishing B-School).

I actually emailed Ashley to ask her some questions about the workshop and she said, "You, my dear, are a great writer!"


And THAT was the validation that I needed to take the next step.

Once I picked my jaw off of the floor and got my ego out of the room, I bought her course. 

The rest, as they say, is history.


So I went through B-School AGAIN. On my own. With my new copywriting business.

I created my service offerings with the help of B-School.

I became a better copywriter with the help of B-School.

I even attract most of my readers and clients from B-School! (Hi! I see you reading this, darlin'!)


Financially speaking, I've gone from broke twenty-something to on-track to having a six-figure business this year.

Impossible if I hadn't done B-School.

Impossible if I hadn't connected with HUNDREDS of women in B-School.

Impossible if I hadn't ravenously consumed every module and worksheet in B-School.

Impossible if I hadn't found some of my absolute favorite websites via B-Schoolers and signed up for those programs, too!


So what does this mean for you?


Obviously, B-School can be a game-changer.

But I see so many people sign up who don't take full advantage of the course-- they don't do all of the worksheets or listen to all of the modules. They don't participate in the Facebook group.

And that's fine. You should always go at your own pace.


But B-School is a gift that keeps on giving. 

It's not a magic pill!

It's not a one-time wave of the magic wand. 

It takes blood, sweat, and a lot of creative energy.

You have to keep putting energy into the course to get results from it.


If you've done B-School, you can do it again. You'll learn even more the second, third, or tenth tiem around.


If you've signed up for B-School, you need to block off enough time to consume + work on the material. Squeeze every ounce you can out of it! (If you can muster it, I recommend 10 hours per week).

If you're not ready for B-School (totally fine!), then you need to find other ways to invest in yourself. Invest time in learning. Invest money in your business. Invest energy in taking a leap of faith.



Honestly, this was a really hard post for me to write. I have so much to say. So I'm going to wrap it up in a few bullet-point life lessons:



  • When something lights a fire in your belly, do it. I can still feel that crazy excited scared shitless feeling that I had when I put in my credit card info to buy B-School. I remember where I was sitting. I remember the thoughts that I had in my head like it was fucking YESTERDAY. If you feel like this is your time, like you're meant for more, FIND A WAY TO MAKE YOUR DREAM LIFE HAPPEN.


  • There's no such thing as a magic pill. In just a week or so, the Total Knockout Copywriting Course will be available (it's the LIVE course version of the service). Ahhh! I'm so freaking excited for you guys to take it. It's going to be a game-changer. But it's also going to take a shit ton of work. B-School is the SAME THING. I still go in to the lessons from B-School to learn things that I didn't learn the first, second, or fifteenth time around. These are the types of resources that you keep in your back pocket  FOREVER.


  • Invest in yourself. And your business. It was really effing difficult for me to invest $2k in myself and my business when I signed up for B-School. I kept thinking about all of the things I could do with that money. The fact of the matter is this:





Do so smartly.


You know if B-School or any other course is what you need at this point in your journey.


No one -- not me or Marie Forleo or the Dalai Lama could tell you what's best for you. YOU ARE THE BEST EXPERT IN YOU.