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A Personal Letter to Anyone Who's Doing/Done/Thought about doing Marie Forleo's B-School (and a chat about taking yer shit seriously).


Let's get one thing straight: This isn't a B-School bonus or affiliate marketing program. This is my honest to goodness personal story about B-School. Because you deserve it.


I signed up for Marie Forleo's B-School in 2012.


(If you don't know what B-School is, click the link above and get ready to want something more than you've ever wanted anything ever in your life).


Let me set the stage for you:

I had just moved back to the U.S. after 2 years in Paris.

My house had just gotten hit by a tornado.

I wasn't going to see my boyfriend for almost six months (he lived in Paris).

And I had JUST decided not to go to graduate school.


To say this was a transitional point in my life would be an enormous understatement.

It was rough. It was terrifying. It was unstable.

The month before I signed up for B-School I had 2 panic attacks (you know, the kinds where your arms go numb and you forget how to speak English?).

I was lost and angry about being lost.

I knew that I was meant for BIG BIG BIG things in this world, but it seemed like everything around me was falling apart and I didn't know where to begin.


Enter: B-School.

I'd been following Marie for about a year at this point. 

After watching the first B-School video, I KNEW I WANTED IT.

It was one of those, "I don't care what's included or how much it costs. This is what I want!" kind of moments.

(By the way, this is exactly the type of feeling a copywriter DREAMS of giving a reader).


When I started B-School in 2012, I didn't have a business idea.

Actually, let me correct that.

I had a SHIT TON of business ideas. Too many.

I thought that I could combine them all into one schmorgusboard of a business. (Don't do that).

I had started The Rule Breaker's Club in 2011 (a year before doing B-School), and was using the site as a place to experiment.


I actually went through B-School with one idea and then changed it after finishing the course.

And I'm so glad I did!

I see a lot of B-Schoolers waiting to dive in to taking action because they're not sure of their business idea yet. 

So they wait.

And they wait.

But the gods never descend in a shining cloud of light to say, "Dearest B-Schooler, you have waited long enough... here is your perfect business idea!"

(They won't for you, either).


The honest truth?

You're never going to know for sure if you've found the right idea until you put it out there and work really hard at it for like...six months.

I'd been revamping résumés for a year by the time I realized it SUCKED.

But I loved writing and I loved helping people get jobs.


After a little resistence, I finally decided to take Ashley Ambirge's Copywriting Workshop in the summer of 2012 (just after finishing B-School).

I actually emailed Ashley to ask her some questions about the workshop and she said, "You, my dear, are a great writer!"


And THAT was the validation that I needed to take the next step.

Once I picked my jaw off of the floor and got my ego out of the room, I bought her course. 

The rest, as they say, is history.


So I went through B-School AGAIN. On my own. With my new copywriting business.

I created my service offerings with the help of B-School.

I became a better copywriter with the help of B-School.

I even attract most of my readers and clients from B-School! (Hi! I see you reading this, darlin'!)


Financially speaking, I've gone from broke twenty-something to on-track to having a six-figure business this year.

Impossible if I hadn't done B-School.

Impossible if I hadn't connected with HUNDREDS of women in B-School.

Impossible if I hadn't ravenously consumed every module and worksheet in B-School.

Impossible if I hadn't found some of my absolute favorite websites via B-Schoolers and signed up for those programs, too!


So what does this mean for you?


Obviously, B-School can be a game-changer.

But I see so many people sign up who don't take full advantage of the course-- they don't do all of the worksheets or listen to all of the modules. They don't participate in the Facebook group.

And that's fine. You should always go at your own pace.


But B-School is a gift that keeps on giving. 

It's not a magic pill!

It's not a one-time wave of the magic wand. 

It takes blood, sweat, and a lot of creative energy.

You have to keep putting energy into the course to get results from it.


If you've done B-School, you can do it again. You'll learn even more the second, third, or tenth tiem around.


If you've signed up for B-School, you need to block off enough time to consume + work on the material. Squeeze every ounce you can out of it! (If you can muster it, I recommend 10 hours per week).

If you're not ready for B-School (totally fine!), then you need to find other ways to invest in yourself. Invest time in learning. Invest money in your business. Invest energy in taking a leap of faith.



Honestly, this was a really hard post for me to write. I have so much to say. So I'm going to wrap it up in a few bullet-point life lessons:



  • When something lights a fire in your belly, do it. I can still feel that crazy excited scared shitless feeling that I had when I put in my credit card info to buy B-School. I remember where I was sitting. I remember the thoughts that I had in my head like it was fucking YESTERDAY. If you feel like this is your time, like you're meant for more, FIND A WAY TO MAKE YOUR DREAM LIFE HAPPEN.


  • There's no such thing as a magic pill. In just a week or so, the Total Knockout Copywriting Course will be available (it's the LIVE course version of the service). Ahhh! I'm so freaking excited for you guys to take it. It's going to be a game-changer. But it's also going to take a shit ton of work. B-School is the SAME THING. I still go in to the lessons from B-School to learn things that I didn't learn the first, second, or fifteenth time around. These are the types of resources that you keep in your back pocket  FOREVER.


  • Invest in yourself. And your business. It was really effing difficult for me to invest $2k in myself and my business when I signed up for B-School. I kept thinking about all of the things I could do with that money. The fact of the matter is this:





Do so smartly.


You know if B-School or any other course is what you need at this point in your journey.


No one -- not me or Marie Forleo or the Dalai Lama could tell you what's best for you. YOU ARE THE BEST EXPERT IN YOU.






Are you guilty of these 5 About Page Faux Pas? Naughty, naughty.

About pages.


Love 'em or hate 'em, you absolutely-tootly need one.

It's time to make it work... Tim Gunn style.


If I've learned one thing from working with clients one-on-one as a copywriter, it's that YOU HATE WRITING YOUR OWN ABOUT PAGE.


When you first started your website, the idea of a page all about you was exciting. 

A whole page about me? How hard could that be? 


Now, fourteen and a half drafts and five episodes of Braking Bad later, you're ready to shut down your entire business based on the fact that YOU CANT FIGURE OUT HOW TO WRITE ABOUT YOURSELF IN A COMPELLING FASHION SO YOU DON'T DESERVE TO HAVE A BUSINESS, OR SUCCESS OR EVEN BREATHE AIR. 


Hold on, cowboy! You're not worthless. You're not mentally challenged. You're not an inferior member of the human race.


And yeah, it might be nice to hire someone to write your About Page for you... but you'll have to shell out at least $200 and what will you do one year (or six months) from now when you want to update your About Page?




Basically, there are 5 (easy-to-fix!) faux pas that most everyone makes with their about page. 


And today, right here, right now, I'm going to tell you exactly what they are and how to fix 'em.

So let's go though them together, shall we? 


Faux Pas Numero Un: No Photo 


Dude. Who zee hell are you? 

I'm the first to admit that words are muy importante, but c'mon...WE'RE ALL DYING TO SEE YOUR FACE.

Having a photo (read: multiple photos) of you on your website is non-negotiable. 

I don't care if you can't afford a photographer. You can do that later.

For now, find the nicest, happiest, best quality photos you can of yourself and plop them on your site. Preferrably more than one.



Faux Pas Numero Deux: No Personality


Your About Page is equivalent to your first impression.

It's where I and everyone else who lands on your site starts building an image of you in their brains.

I'm always ah-mazed when I talk to new clients on the phone and they are NOTHING like what I expected from their websites (usually this is a good thing).

Chances are, you're being faaaarrrr too formal on your About Page. (You know this if your entire bio is written in the 3rd person or if you're more concerned about proper punctuation than getting the right "feeling".)


Why not do this:

Turn on a recorder (the one on your smartphone will do). Talk openly about the following things:


  • What your business does and why people should care.
  • Why you do what you do!


Then, listen to the recording (or get it transcribed!) and start writing down what you say. 



Faux Pas Numero Trois: No-thing to do


Let's put ourselves in the chair of a person who is visiting your site for the first time.

They land on your website, look around, and then click on the "about" page.

They're thinking thoughts like:


  • What can I do here?
  • Where are the goodies?
  • Is this a fun place to hang out?


No one is never going to be as curious or engaged with your website as they are THE FIRST TIME they land on it.  


That means, you've got to give them something to do.


Do you have a list of blog posts they should read?

Do you have an entertaining story to tell?

Do you have pictures for them to look at?


Or my absolute favorite... (the next faux pas)...



Faux Pas Numero Quatre: No Opt-In


Again, the people who are on your about page are trying to decide if they like you.

If they do, you've got to give them a way to climb into your inner circle.

Chances are, the people reading your about page are not yet subscribed to your email list.

That means that the About Page is the perfect place to take them by the hand and offer them a spot on the list.



Faux Pas Numero Cinq: No-thing I care About


Yes, dearest. Your about page IS about y-o-u.

But we've got to use a filter here, because it's not EVERYTHING about you or your life's story.

It's things about you that people want to know (or that are really freaking funny).

Not sure what you should say about yourself on your about page?


Make sure that you answer these questions and you'll be all set:


  • Why do you do what you do?
  • What was/were the biggest turning point(s) in your life that made you who you are today?
  • What credibility do you have? 
  • In what ways can you relate to your reader/client/customer?
  • What's unique or quirky about you that reveals a lot about your personality/ your business/ your skill set? (Example, past RBC client Beau Tea Bar creator Marissa Waller told me that she's been reading the ingredients on shampoo bottles since she was a kid!)



But even if you didn't read all of that, the biggest bestest tip I can give you for writing your About Page is this:



Don't worry about tips + tricks.

Let your personality shine.

Show us who you are.

Let us engage with you.

Make us want to know more about you!



Are you happy that you just read that? Please share the joy! (I said please, didn't I?)