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Thursday
Jul312014

Are you making this mistake with your coaching packages?

Every life, biz, and health coach (and their mother) has created a 6 month coaching package.

 

But that’s not the problem.

 

The problem is that many of you call your coaching packages “Six Month Coaching Package”.

 

Why is this a problem?

 

Besides the fact that it’s a totally boring name for a service?

 

No one is sitting around at home thinking "if only I could find a 6 month coaching program! I’d love to spend money on a six month program!”

 

Even typing those words felt ridiculous.

 

When people see your 6 Month Coaching Package, even though it’s AMAZING (because you poured your heart and soul into creating it), they don’t feel compelled to buy it.

 

They don’t get it. They don’t get the point. They’re thinking, “What’s in it for me, yo?!”

 

I want to be very clear: I'm not telling you to stop creating coaching packages.

 

I'm not even telling you to stop creating six month coaching packages. (SHOCK!)

 

I'm telling you to stop calling your coaching program a "6 month coaching package".

 

I want you to stop everything for a minute. No really - put everything down. Turn off the music and just give me 1 minute of your undivided attention.

 

Can you do me a favor and imagine someone you know who would be a purrrfect candidate for your coaching program? Someone you know you could help?

 

Close your eyes and get a really good picture of this person in your mind.

 

Now tell me: WHAT DOES SHE WANT?

 

What exact thoughts is she thinking in her head?

 

What language is she using?

 

What’s frustrating her?

 

What does she want her life to look like? What are her desires?

 

Got your answers? This is the information you need to use when you name your coaching packages.

 

Your clients want a result, not a “coaching package”. They don’t care how you get them the result...they just want to know that you’re going to deliver what they want.

 

They're not thinking "gosh, I'd really love to work with a health/life coach for six months".

 

NO.

 

They're thinking, "Jesus Christ. If only I could..."

 

  • Lose weight. Once I lose weight, then I’ll be free to think about what I really want, but the weight thing keeps getting in my way.

 

  • Quit my stupid job so I can be my own boss and go to work at swanky coffee shops and go see movies in the middle of the day.

 

  • Follow my to do list without getting distracted. I’d have so much less stress, more time to spend with my family, and more peace of mind!

 

  • Make $10,000 more this year. Oh my god, that’d be wonderful.

 

  • Take just ONE week of vacation. Just one vacation! It would make all the difference in the world to my happiness and I’d be so ready to hit the ground running afterwards.

 

  • Pay my debt so I can be financially free and travel the world and live out of a suitcase.

 

  • Figure out my passion. If only I could figure out my passion I could start a new career and actually enjoy making money.

 

  • Get my husband to do the damn dishes! If we were more of a team and less at each other’s throats, we’d finally be able to have the family life I always dreamed of.

 

Not sure what your specific audience really wants? I'm about to tell you.

 

There are 4 main things that all people want. If you can link your offer to getting more of any of these things, clients will be flooding your inbox with service requests.

 

  • To make more money (hint: your audience uses specific terms around money. Does she want a 6 figure business? To travel the world and live out of her suitcase? Even within this subject you need to use the right words. Every audience wants different financial results. Go ahead and ask your tribe what they want!

 

  • Health results she can see and feel and measure. This is especially important for health coaches. I've never met a health coach who wanted to talk about weight loss (most of you hate talking about weight loss), yet it's what most people say they want! If you want to help people with health, you’ve got to understand that 99.9% of human beings want to lose weight. That means there’s a big portion of your target market who is concerned about this. You need to meet them where they're at now and show them the way. Ask: why do they want weight loss? What do they think weight loss will give them? How can I show them that my way will get them there even faster? Focus on that.

 

  • Control over her life. Control over their schedule. Controls over the future and control over their money. Most of these are an illusion so you have to go a step deeper. Why do they want control? What will control give them? What’s the emotion or feeling they really want that they think control will give them?

 

  • Success and a feeling of importance. This isn't always (or even usually) related to money. People want to feel accepted, interesting, validated, unique, talented, and heard. They want to feel like their existence matters and that at least a small fraction of the world would be lost without them. Most people think money will get them there.

 

Now it’s time to use this information to name your coaching program.

 

You can use the information you’ve already brainstormed to name your program.

 

Honestly, anything is better than “Six Month Coaching Package”.

 

ANYTHING.

 

But if you want a little help, (aka hand holding and a very clear step-by-step process) I've created an entire guide on naming things. It’s aptly named "The Name Your Shit Kit".

 

Here's all the cool stuff you'll learn in the Name Your Shit Kit: 

  

The Name Your Shit Kit costs $15.

But if you buy it before by 8pm EST today (Thursday, July 31) you can have it for 50% off!!! Yay!!!

 

Enjoy naming all of your shit, buttercup! I hope I never see another "6 Month Coaching Program" ever again :P

 

Please share this with your peeps!

Thursday
Jul242014

How to make money as a whole-hearted affiliate marketer.

 

For many years I’ve been recommending online products and programs without worrying about getting paid for it (that’s normal, right?!).

 

When I first started writing online, I didn’t know anything about affiliate marketing. I didn’t realize you could get paid to recommend products that you love!

 

Now that I’m a more seasoned entrepreneur and have curated a full library of eCourses (some are game-changers and others...not so much), I started signing up for affiliate programs for the courses that I found myself constantly recommending to all of my friends and to you rule breaker’s, too!

 

Then, a few months ago, I sent an email that earned me over $2,000 in affiliate commissions.


One email.


This success obviously piqued my interest in affiliate marketing as an actual way to make money.


So I signed up for a few more affiliate programs for my favorite courses and played around with the marketing strategy.


In the process of trial and error, I’ve picked up several affiliate marketing strategies that work and a few that don’t work.

 

Affiliate marketing has become a nice little money cushion supplementary to income from my own business that I never expected to have. Here are my best tips for making affiliate marketing work for you, too:

 

1. Build trust with your readers, colleagues, friends, or whoever else you’ll be “marketing” to.

 

Trust takes time and is a result of consistent giving, giving, giving without expecting anything in return.



I love how Brené Brown explained the concept of trust in her book, Daring Greatly using the concept of a “Marble Jar”.


“Whenever someone supports you, or is kind to you, or sticks up for you, or honors what you share with them as private, you put marbles in the jar. When people are mean, or disrespectful, or share your secrets, marbles come out...Trust isn’t a grand gesture--it’s a growing marble collection.”


Every generous, kind, selfless thing you do for your audience will put a marble in the “trust jar”. But when you’re sleazy, pushy, or selfish with them, marbles come out of the jar.


You need to have a certain amount of marbles in your trust jar with your readers before you start marketing to them if you want it to be effective.

2. Introduce your audience to the products + businesses you love before you ever “market” to them.

 

This is probably the best thing that I did accidentally.


When I sent that $2,000 email, you guys already knew about the program I promoted and how much I loved the brand. You’d already started building a relationship with that brand and were ready for the email when it arrived.


In my blog posts and on social media, I constantly talk about the products, programs, books, entrepreneurs, and businesses I love.


I share how certain authors have changed my life. I speak from my heart about why I recommend people read these spiritual and psychology books. I talk about what I learned from B-School and constantly share great articles on Twitter and Facebook.

 

This means that when I do share affiliate program links, it’s not the first time you’ve heard of the business. You’ve probably already signed up for their newsletter and used their free opt-in offer.

 

3. Share your specific experience with the product and the tangible takeaways you’ve gained from using it.

 

Your readers, friends, and fans are looking to you to give your honest opinion.


They trust you (if you followed tip #1).


So when you let them know about a game-changing program that you recommend, share your story of using this program.


Tell them what specific results you’ve achieved from using the program (as long as they’re results that your audience wants, too!)


4. Be very, very, very choosy about which products and programs you promote.

 

Your audience will actually thank you for sharing these resources with them...unless it feels like all you ever do is push programs.


Even though I love Marie Forleo’s B-School, for example, I’ve decided not to promote it as an affiliate because there’s more than enough people doing that already. So much so, in fact, that it gets overwhelming.


My favorite online program ever is Denise Duffiled Thomas’ Lucky Bitch Money Bootcamp, and I’ll shout that from the rooftops forever. To me, this program is an “aha” machine and I go through it at least twice / year (ok probably more like 4-6 times) and earn my money back on the investment every single time.


But if I started telling you that every online program is my “favorite program ever”, you’d start to get suspicious because that’s clearly ingenuine!

 

5. Pay attention to special offers, launches, and price increases.

 

Organized entrepreneurs might notify you, the affiliate, when they want you to promote their stuff. (The best is when they give you email swipe copy and images to share!)

 


The best times to promote programs as an affiliate are when there’s a reason to create buzz around that program because it creates a sense of urgency (which raises conversions).

 

6. Send short emails.

 

If you’re promoting a program to your email subscribers, I find that the most effective emails are always short and focus on the following things:

 

  • Why you think this product is perfect for this person (put yourself in their shoes).

  • Specific results you’ve achieved with this product (that interest your reader).

  • Deadlines + a sense of urgency for why they should act now.

  • A link that says “Find out more about {INSERT PROGRAM HERE}”

  • A note that says something like: “In total transparency, the above link(s) are affiliate links which means if you decide that {INSERT PROGRAM HERE} is right for you, I will earn a percentage. I want you to know that I only “promote” products with affiliate links that I would promote anyway because of the reasons stated above. I am extremely selective about which products I’m willing to recommend to others.”

 

So if you’ve never tried affiliate marketing before (or haven’t been successful), I recommend you start putting these tips into action! 

 

Affiliate marketing is a wonderful compliment to the money you make promoting your own business. If you don’t take advantage of it, you’re leaving money on the table.

 

Thank you so much for sharing!! <3