Every life, biz, and health coach (and their mother) has created a 6 month coaching package.
But that’s not the problem.
The problem is that many of you call your coaching packages “Six Month Coaching Package”.
Why is this a problem?
Besides the fact that it’s a totally boring name for a service?
No one is sitting around at home thinking "if only I could find a 6 month coaching program! I’d love to spend money on a six month program!”
Even typing those words felt ridiculous.
When people see your 6 Month Coaching Package, even though it’s AMAZING (because you poured your heart and soul into creating it), they don’t feel compelled to buy it.
They don’t get it. They don’t get the point. They’re thinking, “What’s in it for me, yo?!”
I want to be very clear: I'm not telling you to stop creating coaching packages.
I'm not even telling you to stop creating six month coaching packages. (SHOCK!)
I'm telling you to stop calling your coaching program a "6 month coaching package".
I want you to stop everything for a minute. No really - put everything down. Turn off the music and just give me 1 minute of your undivided attention.
Can you do me a favor and imagine someone you know who would be a purrrfect candidate for your coaching program? Someone you know you could help?
Close your eyes and get a really good picture of this person in your mind.
Now tell me: WHAT DOES SHE WANT?
What exact thoughts is she thinking in her head?
What language is she using?
What’s frustrating her?
What does she want her life to look like? What are her desires?
Got your answers? This is the information you need to use when you name your coaching packages.
Your clients want a result, not a “coaching package”. They don’t care how you get them the result...they just want to know that you’re going to deliver what they want.
They're not thinking "gosh, I'd really love to work with a health/life coach for six months".
They're thinking, "Jesus Christ. If only I could..."
Lose weight. Once I lose weight, then I’ll be free to think about what I really want, but the weight thing keeps getting in my way.
Quit my stupid job so I can be my own boss and go to work at swanky coffee shops and go see movies in the middle of the day.
Follow my to do list without getting distracted. I’d have so much less stress, more time to spend with my family, and more peace of mind!
Make $10,000 more this year. Oh my god, that’d be wonderful.
Take just ONE week of vacation. Just one vacation! It would make all the difference in the world to my happiness and I’d be so ready to hit the ground running afterwards.
Pay my debt so I can be financially free and travel the world and live out of a suitcase.
Figure out my passion. If only I could figure out my passion I could start a new career and actually enjoy making money.
Get my husband to do the damn dishes! If we were more of a team and less at each other’s throats, we’d finally be able to have the family life I always dreamed of.
Not sure what your specific audience really wants? I'm about to tell you.
There are 4 main things that all people want. If you can link your offer to getting more of any of these things, clients will be flooding your inbox with service requests.
To make more money (hint: your audience uses specific terms around money. Does she want a 6 figure business? To travel the world and live out of her suitcase? Even within this subject you need to use the right words. Every audience wants different financial results. Go ahead and ask your tribe what they want!
Health results she can see and feel and measure. This is especially important for health coaches. I've never met a health coach who wanted to talk about weight loss (most of you hate talking about weight loss), yet it's what most people say they want! If you want to help people with health, you’ve got to understand that 99.9% of human beings want to lose weight. That means there’s a big portion of your target market who is concerned about this. You need to meet them where they're at now and show them the way. Ask: why do they want weight loss? What do they think weight loss will give them? How can I show them that my way will get them there even faster? Focus on that.
Control over her life. Control over their schedule. Controls over the future and control over their money. Most of these are an illusion so you have to go a step deeper. Why do they want control? What will control give them? What’s the emotion or feeling they really want that they think control will give them?
Success and a feeling of importance. This isn't always (or even usually) related to money. People want to feel accepted, interesting, validated, unique, talented, and heard. They want to feel like their existence matters and that at least a small fraction of the world would be lost without them. Most people think money will get them there.
Now it’s time to use this information to name your coaching program.
You can use the information you’ve already brainstormed to name your program.
Honestly, anything is better than “Six Month Coaching Package”.
But if you want a little help, (aka hand holding and a very clear step-by-step process) I've created an entire guide on naming things. It’s aptly named "The Name Your Shit Kit".
Here's all the cool stuff you'll learn in the Name Your Shit Kit:
The Name Your Shit Kit costs $15.
But if you buy it before by 8pm EST today (Thursday, July 31) you can have it for 50% off!!! Yay!!!
Enjoy naming all of your shit, buttercup! I hope I never see another "6 Month Coaching Program" ever again :P