I have to laugh.
It's really funny sometimes to see what kinds of things people tell me when they ask me to help them with their copy.
The most often request I get is to make the copy "snazzy" or to add some "sparkle".
I love it!
(So happy to know that people think of me as snazzy and sparkly, lol. Can't beat that!).
There's a million bajillion ways that you can add more sparkle or snazz to your web copy.
I go over this a whole bunch in Module One of the TKO Copywriting Course (just so you know, enrollment closes September 28!) But I wanted to give you some tips here:
Snazzy Copy Tip #1 - Get in the moooooood.
If your copy is crap, I bet its because you're putting too much pressure on yourself to get it right on the first try.
Do you want to know what I do? I listen to my get pumped Rule Breaker's Club plyalist and dance around for a while before I write so that I'll feel the way I want to feel when people read my writing.
You can also listen to stand up comedy or watch some funny Youtube clips for the same effect.
Just lighten up! It's not that serious.
Snazzy Copy Tip #2 - Wait until the 2nd draft
When you write the first draft of your copy, the essential thing is that you just get the words out of your brain and onto paper. It's not supposed to be perfect. In fact, I can guarantee it won't be very good at all!
If you think that my writing comes out snazzified on the first go, you're wrong.
I've got a really specific writing process that I follow to make sure that I never get writer's block and that everything I publish is properly doing it's job.
(I teach the exact writing process in the TKO Copywriting Course. How do you like that for a plug?!)
Snazzy Copy Tip #3 - Use really visual language
This is the biggest biggest biggest tip that I could possibly give you.
Read though your copy and ask yourself: Could I make this sentence more visual? What does that look like? How can I paint a more vivid picture for people?
You should always approach your writing like you're painting a canvas. The more visual you are, the less people's eyeballs will glaze over.
The key here is that you need to be able to snazzify your own copy. Add your own unique sparkle!
When you use these tips, you'll be able to come up with a way of writing things that I could never do for you.
If you've ever felt like you had to immitate other entrepreneurs' writing because you couldn't do it better, I hope you'll use these tips.
And of course I teach all of this with really specific processes, formulas, an templates in the TKO Copywriting Course so you can *easily* create your own sales pages, email marketing sequences, etc.
You'll instinctively know how to tell GOOD copy from BAD copy (and what to do when the latter strikes).
Enrollment closes on Sunday, September 28 at midnight.
Come check out the TKO Copywriting Course >>
Cheers to your sparkling copy!