Oh man, THIS is what I wished I’d had when I was getting a client every blue moon and had NO IDEA how they found me or how to get them coming in on a regular, consistent basis.
Isn’t it a pain in the butt to never know how much money you’re going to make in the next month? It was during this feast and famine cycle that I most wanted to give up on business. It seemed like all of the “make money and live your dreams” dogma I’d been fed by the online entrepreneurship world was complete B.S. and I couldn’t see how I could ever get out of the rut I was in.
You’re probably sick of Googling for answers. I know that I was. I wanted action steps.
And if I’m being honest, there isn’t one thing that you need to do. There isn’t one magic strategy that will bring the clients to your inbox like a magnet.
But if I had to choose? I’d tell you that the closest thing to a magic pill is creating a Signature Service. Of course, that’s a huge project in and of itself, which is why I wrote this blog post to help you craft, launch, and book out your very own Signature Service.
Ready to book out your client based business in the next few months but not sure what specific actions you need to take to make it happen?
Today, you’re in for a treat!
This post contains 12 big things you can do to attract more clients. But that’s not all 😉 I also created a master checklist for 64 specific actions to take to get more clients ASAP. Get the master checklist here:
Alright, so let’s dive in!
Here are the 12 main things you must do if you’d like to start attracting more, high paying clients ASAP:
#1 – Upgrade Your Marketing
In order to charge premium rates, you have to have a premium brand. This means no ugly stock photos, half-assed design, or using photos from your wedding as your brand photos.
Your marketing encompasses everything that your target audience sees from your business.
Here’s what you can do now: Ask yourself – what’s the one piece of marketing that, if you invested in upgrading it to the next level, would have the biggest ROI for your business?
#2 – Be Incredibly Valuable
I love when people find my website or Youtube channel and send me a message saying, “Wow! You give away so much amazing content for free!”
Yep, that’s my strategy 🙂
If you have a zero-sum view of the world, this might be a rough philosophy for you to wrap your head around. I honestly don’t believe that by sharing my best stuff for free that I’m hurting my business (far from it).
Here’s what you can do now: Name one place where you can consistently offer incredible value for free (blogs are a great place for this, but so is social media!). Then, create a plan for doing so!
#3 – Become the Best in the World at What You Do
Are you consistently improving your skills so that you can get better and better and better at what you do over time?
Do read books in your specific industry as well as business books to improve your business skills?
Think about the last training you took: Was it a business training or a training in your industry?
I’m not saying that you need more education in order to be credible. I believe that you’re already credible enough to run a business. What I’m saying is that you should always be getting better and honing your craft.
Here’s what you can do now: Go over to Amazon and grab a new book that will help you get better at what you do!
#4 – Get to Know Your Audience (Better than You Know Yourself)
I just did a whole blog post on my best Mind Reading hacks to get to know the exact thoughts that your target clients are thinking. I highly, highly recommend checking out that post!
The success of your business depends one hundred kajillion percent on your ability to empathize with your audience.
Here’s what you can do now: Check out the Mind Reading Hacks blog post!
#5 – Gather Testimonials from Past Clients
Did you know that in order to get high quality testimonials, you have to set up a system for asking for them?
Testimonials go a loooong way towards selling your services. People love to see that other people have tried and loved working with you.
Here’s what you can do now: Find out how to gather awesome testimonials
#6 – Create a Signature Service (or Tweak the One You Have!)
Hi, my name is Courtney and I’m obsessed with signature services!
I believe that ALL services should be “productized” services. This means that your service is so well defined that it’s the exact same experience for every single client.
Don’t think that you can do that for your industry? You’re wrong, my friend!
Here’s what you can do: Learn the 7 reasons having a signature service will attract more clients
#7 – Craft Better Packages
Let’s talk about business models for a sec, eh? (<– I live in Canada)
Do you know if your current service offerings are actually at the right price points?
Do you know if your current service offerings are strategic enough?
Did you look at some other people’s websites in your industry and craft your packages based on what other people were doing?
If you’re starting to second guess your service packages, that’s a good thing. Most people whip up services without knowing whether or not the price points will work or if it’s what your target market actually wants to buy.
Here’s what you can do now: Offer two services. One lower priced (accessible) and one higher priced. The lower priced service can “lead into” the higher priced service.
#8 – Run Irresistible Promotions
Do you know how to book clients on demand?
Like, let’s say that you’re trying to buy a plane ticket to escape winter and you need cashflow fast. Or maybe you just need to pay rent (I hear ya, sister!)
I believe that every service based business owner needs a few “back pocket” strategies for attracting a slew of clients when needed.
Here’s what you can do now: Run a promotion for a service so that you can create cash flow ASAP!
#9 – Write an Incredible Work with Me Page
Do you really need a work with me page?
Can’t you just hop on the phone with people and give them the details of your offer?
Yes, you can do that. But it’s ridiculously inefficient.
The whole point of your work with me page is to do 90% of the selling for you. This way, when you get on the phone with a potential client, the conversation is less about giving the details of your service and more about seeing if the client is a good fit.
In order to do this, though, you’ll have to stop writing proposals and start offering a productized, signature service. Are you ready for that?
#10 – Host High-Converting Sales Calls
Ooh baby, this is super easy if you followed step #9!
Sales calls don’t have to be scary — they’re not scary when 90% of people say yes and you feel no attachment to “convincing” people to buy from you.
That’s the magic of having a high converting work-with-me page. It’s a 24/7 salesperson for you and gives you all kinds of time to work on your business instead of spending your life hosting free calls with people who are NOT interested in working with you. #freeloaders
Here’s what you can do: Work on your work with me page!
#11 Systematize Your Service
Talk about time freedom! It’s so hard to systematize services when you’re customizing your packages each time you have a new client.
It’s not hard. It’s impossible!
Here’s what you can do now: Write some email templates to send to your clients throughout the experience of working with you.
#12 Spoil Your Clients Silly
Do you want to get repeat clients?
Do you want your clients to rave about you to their friends?
If so, you have to make sure that the entire experience of working with you is INCREDIBLE.
No, you don’t need to pull any rabbits out of your hat. Honestly, the smallest, most simple actions go a long way.
Here’s what you can do now: Pick 3 gifts that you could send to any one of your clients. It’s nice to have a few options, but by limiting it to 3, you won’t waste hours trying to find the perfect thing!