4 Ways to Make a Positively Memorable Client Experience

Make your clients happy and never have a grumpy client ever again.

Hello to my favorite service provider!

Can I ask you a question?

Have you ever hired a service provider who fell off the face of the earth?

Oh man – the last time I had a massage it felt like the girl was tickling my back when what I really wanted was a deep tissue, elbow in the back kind of experience.

I know that when you offer services to your clients you totally have their best interests at heart… but do they feel that way?

Sometimes we can be one of “those” service providers without meaning to!

In today’s video I’m going to show you four simple ways to make a lasting GOOD impression on your clients.

Psst! Most of these strategies are totally free (and the other one is super duper cheap!)

#1 – CREATE LEVERAGED MATERIALS

This, my dear, comes down to creating a Signature Service (which is Stage 2 of business, if you’re wondering).

What materials can you create to (a) add value to your clients and (b) stop repeating yourself a kajillion times?

#2 – DO EMAIL CHECK-INS WITH YOUR CLIENTS

I know, this is annoying. You shouldn’t have to email your clients all the time, but you do!

Your clients just want to know that you’re still alive and kickin’. This can be as simple as saying “Hey, I wanted to let you know that I’m working on your project and it’s looking INCREDIBLE. Let me know if you need anything!”

#3 – SEND A CARD IN THE MAIL

Guys, what happened to the simple pleasures in life like getting a card in the mail?

Admittedly I’m the worst at sending birthday cards to my friends, but when you have a business you can set up a system for sending cards to your clients.

Yes, sending snail mail to your clients should be part of your Signature Service. And no, you shouldn’t send your clients a card with YOUR branding. Or a generic message that doesn’t make them feel special.

Be sure to pick something that your client will love and write a message that is genuine and specific.

#4 – SEND THEM SOME VIDEO LOVE

This is a great alternative for us virtual businesses who don’t get to meet with our clients face to face.

Face to face connections are important for maintaining a positive relationship….o why not create a video for your clients?

One great way to do this is by creating a screencast showing them what you’re working on or explaining the project. They’ll love it!

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How I Built My Business (Over the Past 5 Years)

These four stages aren’t just something that I invented out of thin air -- they’re based on the pattern that I’ve seen SO many entrepreneurs go through.

In last week’s blog post I shared the four stages of business that every entrepreneur goes through.

>> Watch last week’s video now before watching this week’s!

These four stages aren’t just something that I invented out of thin air — they’re based on the pattern that I’ve seen SO many entrepreneurs go through.

They’re also the stages that I have been through.

In last week’s video I warned you not to skip steps. If you try to move to fast before you’re ready, you’ll wind up coming back to one of the previous stages.

For example, if you’ve been through the process of launching an e-course and it hasn’t gone as planned (so common), you likely came back to offering service. Or maybe you decided to offer a smaller product. You did it because you have to.

So in today’s video I’m sharing the example of how I have been through these stages in my own business. Click play to hear all about it!

Don’t forget to review the worksheet from last week’s video that goes with this one, too!

 

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The 4 Stages of Business You Must Go Through

The 4 Stages of Business - Which one are you in?

One question I get asked all the time in some form or another is this:

What should I be offering at this stage of my business?

In today’s post, I’m going to tell you!

Do you ever feel like there is an infinite number of possible business models to choose from?

Are you supposed to offer services?

An e-course?

What about products?

Should you do high-end custom services?

Is that even leveragable?

Me? I had to “throw shit at the wall” for a couple of years before I figured out what worked and what didn’t.

I’ve looked back on my own experience as well as that of other successful entrepreneurs and what I’ve realized is that there are 4 key stages to every online business.

Watch today’s video to find out what they are:

 


Level 1 – FREELANCING + CUSTOM SERVICES

The first level of business is when you’re just getting started, or you’re starting a new idea. During this phase, you are trying to figure out what you like to do in this bigger category, in this bigger industry. You might be new. You might not have a ton of skills. You might be honing your skills. You might be figuring out how you can really help people, what people are craving, what people are asking for.

This freelancing and custom services is what I believe is a reactive phase. It’s not so much about you going out and deciding what kind of work you want to do and people buying it, but telling people, “This is the general category of work I do. This is the industry that I’m in,” and people telling you what they need, and then you doing what they need.

If you are getting freelance projects or writing proposals, you’re doing a collection of lots of different things, this is what I would consider the freelancing and custom services stage.

If you’ve been following me for a while, you know that I’m not a big fan of you staying in this phase for too long, and yet a lot business owners get stuck here.

The key to getting out of Level 1 and into Level 2 is NICHING.

LEVEL 2 – SIGNATURE SERVICE

When you niche, you are making a declaration that you are going to get specific and solve a very specific problem. You don’t have to solve that problem forever, you just need to solve it right now for as much time as it takes for you to get known for that one thing. When you niche down and you do signature services, you’re going to start to build a lot more momentum for your business.

This is really when you start making a full time income from your business. In phase one, is part-time, and in phase two, is full-time. Your signature service is when you start systematizing everything. You start creating leverageable materials for your service. You have marketing materials. You have an application form. You know what clients to say yes to and what clients to say no to.

You don’t take on projects that are outside the scope of your signature services. Then what happens is you get to a point where either you decide you don’t want to offer services anymore, or you want to create more leveraged income, maybe you’ve hit a ceiling of how much you want to charge for your services, and you want to create some other income sources.

You have a choice here. Your choice is to create an agency model, where you will have people working for you who are helping you with that client work because you have more than you can handle, and you might need to raise your prices there. Or another thing you can do, which is what I’m going to talk about, is you can launch some “passive” income products, and I have “passive” in quotation marks.

LEVEL 3 – PASSIVE INCOME PRODUCTS

What I really want to talk about is creating little products, little passive-income info products that you will sell on your website.

The great thing about passive products is that they’re great for people who can’t afford your services, who aren’t ready to work with you, who maybe just had worked with someone else, or they’re not going to work with you.

You can still create resources for them. There’s a lot of different ways you can create passive income products. Passive income products can come from leveraged materials you were already making for your services.

LEVEL 4 – SIGNATURE PROGRAM

There’s going to become a point where you realize there’s a greater need and that either you completely want to stop working with clients and you’d like to work towards doing that, or you see that people want to work with you in a greater capacity doing some deeper work that you don’t necessarily want to do one-on-one.

You want to leverage your business. You want to scale. You want to be able to work with more people and help more people. That’s where creating a signature course is going to come into play.

A signature course is an online course group program. It doesn’t have to be an e-course. It doesn’t have to be the type of thing you see everyone else doing. The essential elements of a signature course are that you’re working with many people at a time.

 

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How to Stay Motivated (When You Don’t See Results Yet)

Gotta do these 5 things to stay motivated, be productive, get things done, and make progress in my business. Love these productivity tips!

I’m the kind of person who loves quick results. So, I understand that it can be really difficult when you’re doing all the work, setting up your business, and creating great offers, and getting started, and you have to do a lot of work that doesn’t necessarily yield the results that you want.

It’s really tempting at these times to go after things like tweaking your website, or joining an E-course, doing sexy things like starting a YouTube channel or becoming obsessed with Instagram.

The reason why it’s so easy to get tempted by these things is because they’re totally parts of your business.

Having a great website will help your business.

Creating an Instagram following that has all people who are your ideal target customers in it is definitely part of running a business, growing that audience.

The problem, though, is that none of those things matter if you’re not doing the things that do lead to the important stuff, which is making money.

I know this isn’t necessarily the thing that you want to hear. I know that a lot of people want to launch an E-course instead of offering one-on-one services when they’re getting started.

Unfortunately, this is how most people get stuck in the mud and their businesses never take off, because they don’t have a foundation. They’re trying to skip steps, and they’re building a house … they’re basically building the roof of the house without building the foundation of the house, which obviously isn’t going to work.

Watch today’s video to learn my 5-part “stay motivated” process:

What I want to talk about today is how to stay motivated during those times when you’ve got to do the work that doesn’t give you that instant gratification. You’ve got to do those things that are maybe outside of your comfort zone, things you don’t feel like doing, but you know you need to do in order to move that needle towards getting more clients, getting consistent income, and creating that revenue for your business.

#1 – CLARITY

The first thing is to get really clear about what your goal is. If you’re not excited about where you’re headed, about the vision that you have for where this business is gonna take you, and what it’s gonna create for your life and the life of other people, then you’re definitely not going to be motivated.

So, what is your compelling vision?

What is the compelling reason why you want to have this business?

I really recommend journaling about that, thinking about that, having a moment every single day where you remind yourself of what that vision is.

#2 – GAME PLAN

The second thing is to have a proven game plan. If you’re just throwing strategies at the wall and kind of dabbling in this and trying that, one day you’re focused on Facebook, and the next it’s email marketing, and then you’re watching a webinar over here and you’re taking this E-course and that course, you’re gonna get really haphazard results.

The good news is, is you don’t have to do it perfectly. You can also have your Netflix binges and do 80% of the work and be a little late on your deadlines, though I want to recommend that you work on keeping up with your self-integrity, which is another point I want to make later.

But having a game plan, a step by step plan, something that you know is gonna work, as long as you do the actions, will help you to have that motivation to take the actions in the first place.

#3 – SELF-INTEGRITY

My third tip is that what you want to do is build your self-integrity.

This is something I’ve struggled with a lot and something I am getting better and better at now, and it is the thing that gives me the most confidence, happiness, and energy of anything else. And that is keeping promises to myself and others.

Do you do what you tell yourself you’re gonna do?

If you tell yourself you’re gonna wake up early tomorrow, do you actually do it or not?

What I want you to know here is that I really want you to only make promises to yourself if you really, really, really want to do that thing.

Start with small things that you know you can do, because you’ll build that muscle of being able to depend on yourself. And you want to be able to depend on yourself. Again, this is where your self-worth is gonna come from is knowing that you’re able to achieve goals because when you say you’re gonna do something, you do it.

#4 – PRODUCTIVITY HUB

You need to have a central hub in your business where you’re assigning yourself to do things, and if you are the only person working in your business, you are the person who needs to be in charge of this.

I’m at a place in my business where I have a team, and I’m able to outsource some of that, and have a project manager and somebody who helps me to take the load off of that for me, because it’s not something I’m naturally good at.

You need to learn how to set goals, break those goals down into small tiny action steps, and then you need to have a place, a system where you assign them.

The project management system that we currently use is Asana, it’s the one I’ve been using for years. There’s plenty of different project management systems from Trello to Basecamp to 17 Hats to Dubsado, there’s lots of different systems that you can use.

You can even just have a great system of writing things down on paper!

#5 – MEASURE INPUT

Step five is measure your input, not the results.

This was a huge mindset shift for me when I shifted from measuring my actions, my output, what I’m actually doing, versus measuring the goal being achieved.

It’s great to be goal driven, but if you are focused on getting your next thousand subscribers, booking three new clients, doubling your business, getting media mentions, getting a speaking gig, whatever it is, and you’re focused on that outcome, then you’re gonna be overwhelmed and paralyzed by the gap between where you are right now and where you want to be.

Set those goals so that you can then break those actions down, like I mentioned in step four, and then what you want to do is to measure the input of the actions that you’re achieving taking action, not necessarily that the result is happening.

Remember, if you have a plan that you know is gonna lead you to the goal, if you do at least 80% of the actions, you take at least 80% of the actions towards getting the goal, chances are you’re gonna get pretty damn close to hitting your goal.

That’s my total system for setting goals and keeping motivated!

Which one of these steps are you MOST excited to implement in your business?

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What I Wish I’d Known About Money When I Started My Business

Money lessons and toolkit for female entrepreneurs. Awesome resources and must read books to create financial independence.

I’m no money expert, and that’s kind of the point.

When I started working for myself at age 22 I knew zero things about money. I spent my extra student loan money going to Florida for spring break because I didn’t realize I’d have to pay it back. While living in Paris, I funded much of my European travels on a credit card.

Over the past 5+ years, though, I’ve been through Jedi money management training. I paid all of my consumer debt, made key investments in my business, and read every money book that I could get my hands on.

I know that money is a touchy topic that you might have some shame around. I’ve been there and I completely understand.

I want you to know that no matter where you are with your money right now, you can change your situation. You can invest in your business. But you will need to learn some of the essential lessons that I’ve also had to learn along the way.

Click “play” to learn my top money lessons for entrepreneurs:

I’ve put together a toolkit of my favorite money resources — the things that I’ve used that have made the biggest difference in my financial life.

In the toolkit you’ll find things like books, programs, service providers, coaches, blogs, and more.

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How to Build Your Dream Team

You can’t do business by yourself. Pin for reference when growing your team.

Newsflash, entrepreneur friend: You cannot do business by yourself.

And I know, I know, I know… if you’re in a place right now where you are TERRIFIED of hiring people, have less than zero dollars to spend on a team, and don’t even know what you’d have them do for you I get it.

I hope you can understand how seriously I GET what it’s like to be a one-woman show with no resources.

So I want to share a bit of a mindset shift for you today.

Hiring a team is about taking your business seriously.

The day that you decide that you’re running a BUSINESS, is the day that you start hiring.

My not-so-secret goal is to get you to stop thinking of yourself as a contractor, freelancer, solopreneur and start thinking of yourself as a BUSINESS OWNER.

Watch the video below to learn my 3 hacks for getting support for free. (As well as some lessons I’ve learned the hard way about hiring team members!)

Not sure who you need to hire next or what to have them do?

The best place to start is with a list of sh*t that you HATE doing in your business. It’s totally cathartic, I swear.

Click below to download the worksheet my team and I created for you to help you start outsourcing things you hate doing:

I’d love for you to leave a comment below and let me know:

What do you hate doing most in your business?

Remember, you don’t have to love everything about running a business. And you sure as hell don’t have to be good at all of it, either!

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How I Grow My List Using Pinterest (So Easy!)

Let’s talk about growing your email list and getting subscribers on autopilot using Pinterest! Best social media strategy for business.

Let’s talk about growing your list and getting subscribers on autopilot using Pinterest!

Guys, about 18 months ago I realized that my email list was shrinking. For me, this was a sign of a bigger problem with my overall strategy. It’s my dream to help as many entrepreneurs as possible and if my audience isn’t growing it’s going to be damn hard for me to achieve that dream, right?

Then, by chance I had the opportunity to work with Melyssa Griffin on a sales page. While researching her business I came across her Pinfinte Growth program and a free webinar she was hosting. IT WAS INCREDIBLE.

After implementing the strategies she taught at the webinar, Pinterest became this little website’s #1 traffic source within one month.

Yes, one month. That’s it!

Click play on today’s video to learn how I’m implementing Melyssa’s Pinterest strategy (the lazy way):

 

 

In short, optimising Pinterest to grow your email list and have a bigger impact breaks down into 3 basic steps:

Step #1 – Create a graphic for every single one of your blog posts

Before bringing a graphic designer onto our team, I used Canva to create all of our Pinterest graphics. It’s super easy to do!

Step #2 – Create “content upgrades” for your blog posts to capture the perfect people

This is the part that requires the most ongoing work. You want to make sure to have a really useful and actionable (and SIMPLE) worksheet, checklist, or cheat sheet for your pillar blog posts. The idea here is that people who visit your blog post are highly likely to want to hear more about the topic and will say “yes” to opting in for the content upgrade.

Step #3 – Optimize your Pinterest profile and pin your blog graphics

It takes a little bit of work up front, but once you set up your Pinterest profile you pretty much do NOTHING. That’s my kind of strategy!

This is the portion of the strategy where I highly recommend learning from someone like Melyssa Griffin. Her course, Pinfinite Growth* is incredible. I recommend it to EVERYONE I meet who says they want more traffic to their website. I truly believe that if you’re not using Pinterest you are leaving thousands of subscribers on the table.

Melyssa has a free webinar on her website on the 3 Essential Pinterest Strategies that Will Rapidly Grow Your Email List – Sign up for it now here!*

* – Identifies affiliate link. If you click one of these links and wind up purchasing something, I may get a kickback.

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How I Make My Videos

I get asked a lot about how I create videos, what tools I use, etc. So today I’m taking you behind the scenes with a more “vlog” style format in my new apartment. I hope you like it!

I just realized that I’ve been making blog videos for THREE whole years. Honestly, I can’t believe it. Purchasing my DSLR camera and committing to recording video content is one of the biggest upgrades and best decisions I ever made for my business.

When I first got my camera it took me an entire weekend of trial and error to figure out how to record. I couldn’t get the light right. The video was blurry. The sound was echo-y.

But with practice I found my rhythm. There are now more than 200 videos uploaded to my YouTube Channel!

I get asked a lot about how I create videos, what tools I use, etc.
So today I’m taking you behind the scenes with a more “vlog” style format in my new apartment. I hope you like it!

Here are the tools I use for my videos:

Camera

Nikon D3300

Guys, I know basically zero things about DSLR cameras. I bought this one because I wanted to up the ante and record with HD video. From my research (back in 2014) this was the best bang for my buck. I’ve never looked back or compared to other cameras.

Microphone

Sony Lapel Mic (got mine on Amazon)

One thing I learned the hard way is that the headphone jack on your Apple earbuds and the jack on a camera microphone are NOT the same size. I bought a microphone when I moved to a location where the sound had a lot of echo.

Lighting Kit

This is my newest upgrade as of the summer 2017. If you can get natural light or use lamps / other lights in your home I say DO THAT. The only reason I bought a lighting kit is because my new office has almost no natural light.

Editing Software

iMovie (came with my Apple computers)

This software is good enough for me and super easy to learn. When editing, it’s easy for me to grab my background music, copy, and paste into a new video. At some point I’ll probably hire someone to help with this but for now it’s pretty quick and easy 🙂

Some filming tips for newbies:

  1. Start with what you have. Do not put off creating video until you get a nice background, a better camera, a mic, or fancy lights. I started with my MacBook webcam.
  2. Stick to one format. It’s easy to get overwhelmed by the creative possibilities when you start doing video. Pick a format and stick with it! You’ll notice that almost every single one of my blog videos follows the same format.
  3. Batch, baby! Block off a whole afternoon for filming so that you can crank out 3-5 videos at a time.
  4. Document your process and create a checklist. You’ll get faster at this with practice, too.
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Essential Boundaries That Will Make You Feel Like a Boss

Do you ever feel like business would be sooo much easier if other people weren’t so freaking annoying? This post is full of great ideas for setting up boundaries for clients, family, friends, spouses and everyone else who gets in the way of your biz.

Do you ever feel like business would be sooo much easier if other people weren’t so freaking annoying?

Like, WTF is up with that client of yours who won’t stop emailing you?

Why doesn’t your family understand that you’re not just surfing the web all day… that you actually run a business?

When will your spouse finally stop worrying about how much money you’re making?

How can you get friends to stop asking to barter with you or get your services for free?

Ohh and my personal favorite: What the heck is up with people who email you with “one quick question: HOW DID YOU BUILD YOUR ENTIRE BUSINESS?”

Like, are these people serious?

Yes, dearest rule breaker. They are serious. And they’re not trying to be annoying… they just have the courage to ask questions!

And YOU have a right to say “no”.

Let me say that again: People have a right to be annoying. And you have a right to say “no”.

The way to do this, my dear, is with BOUNDARIES.

Of course, I’m not the first person to talk about the importance of boundaries. Danielle LaPorte has philosophized on it more than I probably ever will and Denise Duffield Thomas has a hilarious blog post about creating better business boundaries.

So here’s my personal take…

Boundaries = Freedom

But unfortunately enforcing boundaries also can sometimes feel like being a bitch.

 

We resist putting up boundaries because we think…

(A) Other people should know better. We expect our clients, family, friends to be able to read our minds. I guarantee you’re suffering from this if you ever think, “How dare they do that?!”

(B) We should be generous and answer everyone’s whim. What the heck, Courtney? Don’t you teach us to be overly generous in our businesses? Yes, it’s true. But the ONLY way that you can be generous is if you have boundaries on that generosity. Otherwise, you will die in a swamp of requests from other people feeling resentful that they didn’t realize you were overwhelmed. Also, sometimes the kindest thing you can do for someone is NOT give into their whim.

 

Having solid business boundaries allows me to:

  1. Be super freaking generous with my free content. I don’t answer “pick my brain” emails (or any emails, really) because I give SO much content away for free on the blog.
  2. Live the lifestyle that I desire. I started my business to have freedom, so I have to schedule that freedom. This means, for example, only taking calls on Tuesdays and Thursdays.
  3. Work in my zone of genius. As business owners, we are the WORST people to handle customer service for our own businesses because we take everything so personally. I have an awesome team who handles that stuff for me so that I can write blog posts like this one and focus on our paid programs like Yay for Clients.

What kind of boundaries do you need? Here are some ideas:

Client boundaries:

  • What are your expectations for your clients? What are the consequences of not meeting those expectations. You don’t have to instil the fear of God into people (that’s a bit much) but you do need to be clear about “I need X by Y date otherwise there’s a fee”.
  • How should clients communicate with you? Please drop the “24/7 email access” nonsense.
  • What is your cancellation policy / scheduling policy for calls? You need this even if you’re offering something for free!
  • Don’t let your clients text you (I personally don’t give my phone number to anyone for business purposes, but that’s just me)

Family boundaries:

  • Establish your work hours and let people know you’re not available (you don’t have to be weird and awkward about this, just let it slip in conversation that you work from 9-4 every day so you can’t pick up so-and-so’s dog from the vet at 10am on a Tuesday).

Spouse / Partner boundaries:

  • Be clear with your partner / spouse what the expectations are for your business. In order to do this you have to stop going to them for validation and simply tell them what’s going on.

Money boundaries:

  • LADIES. If you are asking a family member for financial support for your business (even and ESPECIALLY your spouse or partner) put clear terms around it like you would any other loan or line of credit.
  • Have a budget. At the female entrepreneur events I’ve been to, less than 10% of women had budget for their businesses. This terrifies me. It doesn’t have to be difficult unless you have complicated expenses. Create a simple list of your business expenses on a piece of paper and tape it to the wall.
  • Do you use credit / debt to finance your business? What bank do you use for business expenses? Decide these things in advance.
  • Pricing – Do you offer a friends and family discount? Do you barter (I hope not!)? Decide this in advance.

Customer service boundaries:

  • The best thing you can do for your sanity as a solopreneur is to start creating a Google Doc of canned email responses to common customer service questions.
  • Set up an info@ or hello@ email account for your business and ONLY answer customer service questions through that inbox (even if you do it as yourself).
  • Don’t answer “pick your brain” emails.

Friends / people you spend time with boundaries:

  • Don’t talk business with non business friends. They can’t help you and will probably make you feel weird and give really bad advice (like lowering your prices or getting a job)
  • If friends ask you to do something when you need to work, tell them you’re working and offer a time when you are available.

The last thing I want to say on this topic is that you don’t need to be defensive or super serious when you enforce your boundaries. That usually doesn’t work.

When the client sends you a Facebook message instead of an email, you can model the correct behavior by waiting a few hours (even a day) to respond to the message and then send a message that says, “Hey so-and-so! Would you mind sending this to my email instead? I don’t use messenger for business. Thanks!”

Boundary successfully enforced.

 

Tell me in a comment below: What’s the one boundary from the above list that you MOST need to implement in your business?

 

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15 Lessons from More Than 15 Launches

There are so many ways to launch a product or service online from doing a small promotion to a big production. I’ve done all kinds of launches and want to share 15 big lessons that I’ve learned along the way

There are so many ways to launch a product or service online from doing a small promotion to a big production. I’ve done all kinds of launches and want to share 15 big lessons that I’ve learned along the way:

1 – It never goes as planned

Nope, never. Planning is essential so that you know what actions to take and in which direction to march, but you better be ready for sh*t to hit the fan.

You might think that your sales page sucks but your opt-in offer is solid but you could be completely wrong! The bonus you think won’t work might be the most popular thing you’ve ever created. You never know until you put it out there.

2 – You always want to do more than you can

When planning a launch it’s fun to dream big. I’m going to create a graphic for this and a video for that and a custom workbook and Facebook ads and, and, and….

You probably can’t do everything. Make a list of the essential elements and a list of the dream elements and do the best you can. You can always add more next time!

3 – It’s important to set goals

I’m all about tiered goals as I talk about in this blog post: How to Find Your Goldilocks Goal (comes with a free goal setting worksheet)

What are tiered goals? Well, I have a “keep the lights on goal”, a “goldilocks goal” and a “unicorn goal”. (I explain what each of these are in the blog post above).

4 – Buuuut i’s more important to be unattached to your goals

Say whaaa? Unattached to my goals? What’s the point?

Goals exist to give you clarity, much like a plan. Unfortunately, many of us get so attached to what we WANT to happen that we become completely crushed when it doesn’t go that way. (See point number one!)

How do you unattach yourself from your goals? I’ll show you in #15 🙂

5 – Launching is crazymaking

This is obvious to anyone who’s done it and I feel obliged to warn anyone who hasn’t yet!

Creating something and then putting it out into the world and asking other people to spend their hard earned cash to buy it is scary.

You can ease this craziness by not getting yourself in over your head. Launch small before you go big. Beta test your offer before you get a sales page created. Make damn sure that people want that thing before you invest in selling it to anyone.

6 – You’ll get better the more you do it

Like anything, right?! Last year I forced myself to do a mini launch almost every single month so that I could get used to it. This is exposure therapy at it’s finest and something I recommend for newer entrepreneurs.

7 – Scarcity matters…a lot. So do bonuses.

Human beings wait until the last minute to do ANYTHING. You do know that, right? So why do you think that you can “soft launch” your new service and then magically have clients coming to you? It doesn’t work like that.

80% of your sales will happen just before the cart closes, the bonus ends, the price goes up. EIGHTY PERCENT!!!

You’ve got to have a reason for people to buy now. Limited time, limited bonus, limited number, limited price. It’s up to you, but it’s gotta be there if you want customers.

8 – You need to be your biggest cheerleader

There’s a lot of B.S. online about how “easy” it is to launch an e-course and make millions.

Not in my experience.

You can’t half-ass an email sequence that’s completely impersonal and expect peopel to buy.

You’ve got to craft emails that feel like personal letters from friends, tell stories that make people root for you, consistently deliver value that makes people think, “how did she know I needed this?!”

9 – You have to repeat yourself 100x

What do you say in a sales email sequence without shoving your offer down people’s throats?

Essentially the same thing over and over again… but without people being able to tell.

You have to be in love with your topic so much that you WANT to talk about it all day because if you don’t, you cannot possibly make anyone else want to listen to you all day.

It’s all about stories, vulnerability, possibilities, truth.

Oh, and you’ve gotta tell people when those bonuses are expiring…because that’s when they’ll buy 😉

10 – Good customer service is magical

OMG it amazes me how many people just want to get a personal response. (Probably because I NEVER email other business’ customer service? Maybe I’m weird?)

But it’s true.  So many people just want to talk to a human being, share their questions, get validation, and then they are ready to buy.

This means that you need to prepare for customer service in advance. Who will be answering emails? What dates and times will be the most crucial? What will be your answers to the common questions?

11 – Everyone is wondering “But is it for ME?”

This is the essence of every customer service question. People want VALIDATION.

It helps to decide in advance who is / isn’t a good fit and make a list of qualities so that you can honestly answer people’s questions.

12 – Tech glitches.

They happen. If you whine about it, you’re unprepared. Have a plan B (and C) and a good sense of humor because… why not?!

13 – Never, ever, ever launch to a cold audience

No one wants to hear about your brand new service if they can’t remember who you are or how they got on your list.

I’ve found that it’s best to warm up your audience about a topic at least 4 weeks before launching, but more is better of course! One reason we get high conversion rates at The Rule Breaker’s Club is because we’ve sent out weekly newsletters for more than 3 years with valuable content.

14 – You need support

It’s ok if you’re doing your first launch solo but you’re definitely going to want to hire at least a VA as soon as you can. There are so many moving parts to a launch and you will kill yourself trying to manage all of them.

15 – Prepare for the worst

Maybe a weird tip for the end? But for serious, my friend, prepare for the worst.

I can’t stand seeing business owners investing their life’s savings into launching an offer and being crushed when no one buys it. I know you’ve got optimism coming out of your pores so here’s how to balance that: Prepare for the worst.

What if your launch doesn’t go well?

What if no one buys?

What will you do then?

What’s the worst case scenario?

Making a plan for this will help you with tip #4 (stay unattached to your goals) because you won’t be betting your life’s worth. This is truly the best and most important tip that I can give you about launching. If you plan for the worst, you’ll wind up implementing all of the other tips by default because you’ll have your head on straight.

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