Catch up on the latest from The Rule Breaking Blog

  • Want to Book Out For Months? Do these 8 things.

    Want to Book Out For Months? Do these 8 things.

    Are you on the rollercoaster ride of never knowing where your next client will come from? Before we dive into the 8 things you can do to get the eff off of that rollercoaster, I want you to know that I truly, honestly, seriously understand how you feel. When I started my business in 2012 […]Read More
  • How to Systematize Your Creative Process

    How to Systematize Your Creative Process

    The battle cry of every creative person I work with goes a lil’ somethin’ like this: “Um, Courtney… my work is creative and each of my clients is different so I cannot create a system. Otherwise, I’d have to put people into a box, which I can’t do because like I said, they’re each so […]Read More
  • 16 Questions to Come Up with Great Personal Stories

    16 Questions to Come Up with Great Personal Stories

    The most effective blogs and emails I write (as in, the ones that get the BIGGEST response) are the ones that share a story — a personal story! The thing is, it can be hard to come up with a personal story that relates to your topic off the top of your head. All that […]Read More
  • My Team’s System For Publishing Blog Posts

    My Team’s System For Publishing Blog Posts

    I have a real treat for you today, rule breaker! At one of our weekly team meetings a few weeks ago, my team and I had an idea that it might be really cool to show you behind the scenes at how we work together to get these videos published every week. Honestly? There’s nothing […]Read More
  • 3 Ways Your Money Blocks are Sabotaging Your Sales Page

    3 Ways Your Money Blocks are Sabotaging Your Sales Page

    As an entrepreneur, you know that the world is limitless. Where the average person sees reasons why change can never happen, you see opportunities. As an entrepreneur, you’re probably also ignited by the idea of making the world a more beautiful, peaceful, wonderful place to live. Most of the business women I work with as […]Read More
  • What to Say on Your “Buy Now” Button (hint: it’s NOT “buy now”!)

    What to Say on Your “Buy Now” Button (hint: it’s NOT “buy now”!)

    The entire purpose of writing copy is to get the reader to take action. Most of the time, on the internet, the action you want people to take is to click a specific button. This could be the “Sign me up!” button on your webinar registration page, the “Send my cheat sheet” button on your […]Read More
  • How to Gather Awesome Testimonials

    How to Gather Awesome Testimonials

    Me? I’m always on to the next thing. I’ve hardly launched one product before I’m outlining the next. There are a few things that need to happen at the end of every project that I’m notoriously inconsistent with because I find post-mortem data collecting so boring. One of the most important things that you’ve gotta […]Read More
  • Ignore Your Audience About These 3 Things

    Ignore Your Audience About These 3 Things

    As a copywriter, entrepreneur, and human being, I’m all about listening to your audience. In most cases, you should listen to your audience’s opinion. I’ve done numerous videos and blog posts about how to crawl inside of your audience’s head and understand their motivations and emotions. You have to listen to your audience’s opinion about what […]Read More
  • 3 Reasons Your Sales Page Isn’t Working (and simple tweaks that can double your sales)

    3 Reasons Your Sales Page Isn’t Working (and simple tweaks that can double your sales)

    For an online entrepreneur like you or me, there’s nothing more frustrating than knowing that you have so much to give your clients but feeling like they don’t get that your offer is worth the money. Whether you’re a life coach, health expert, social media wiz, graphic designer, or coder, you already know that you’re […]Read More