Catch up on the latest from The Rule Breaking Blog

  • How to stop procrastinating writing copy once and for all

    How to stop procrastinating writing copy once and for all

    I don’t know if I can emphasize enough the fact that I’m LAZY. I need you to know that I don’t love getting work done. In fact, the only reason I’m getting work done is because I am rewarding myself after this! You are not the only person who hates writing. You’re not the only […]Read More
  • 4 Shortcuts for Coming Up with Great Copy on the Spot

    4 Shortcuts for Coming Up with Great Copy on the Spot

    This morning I wrote an email in a marketing sequence for a big promotion we have coming up and I referred back to an email sequence I sent last month to see how I had structured the previous email. You want to give yourself some writing prompts to spark your creativity and I’m going to […]Read More
  • My 6 Go-To Rules for Writing Web Copy

    My 6 Go-To Rules for Writing Web Copy

    Hot diggity dog! I’m unleashing my inner linguistics nerd in this blog post and dishing some of my personal copywriting secrets. Our theme right now is writing website copy and as such I thought this would be a good chance to share with you 6 rules that I have for writing copy on the web. […]Read More
  • The 3 Things You Want People to Do When They Land on Your Website

    The 3 Things You Want People to Do When They Land on Your Website

    Hey rule breaker! In last week’s post I taught you my system for getting your first 500 subscribers without a website. Well, today, we’re finally going to talk about your website! And sucking people into your universe! And turning them into raving fans! This is going to be fun 😀 I’ve also created a worksheet […]Read More
  • Get Your First 500 Subscribers (You Don’t Even Need a Website!)

    Get Your First 500 Subscribers (You Don’t Even Need a Website!)

    In the last few blogs, I’ve mentioned that I’m not a big fan of people starting a website or taking their business online until they’ve built a solid foundation for the service they want to deliver. For example, in a recent video I talked about the 3 things you need in place to start a […]Read More
  • The Tools You Need to Manage a Client Based Business

    The Tools You Need to Manage a Client Based Business

    If you are starting, running, or growing a client service based business, today’s video is for you. I have put together a list of all the tools you need to run your business. I’m going to run through the overview of the types of tools you’ll need to run your business. On top of that, […]Read More
  • Do less work, charge more money, have happier clients?

    Do less work, charge more money, have happier clients?

    Today I want to talk to you today about something pretty exciting! We’re going to talk about how you can do less, charge more, and actually have happier clients? So what’s the secret? Do things one time and leverage that work indefinitely. When I work with entrepreneurs to build new signature services, the biggest mistake […]Read More
  • The only 3 things you need to start a business (and 7 things you don’t)

    The only 3 things you need to start a business (and 7 things you don’t)

    How would you like to know to start a business in a week (or less)? I’ve got great news! There’s really only three things you need to get in place to start a business. Shocking, right? The fact that there are only 3 things you need in place to start a business pretty much guarantees […]Read More
  • Will People Be Willing to Pay for Your Offer? Here’s How to Know.

    Will People Be Willing to Pay for Your Offer? Here’s How to Know.

    How do you “sell” something that doesn’t directly help people to make more money or lose weight? I mean, how are you supposed to convince people to purchase your high priced offer if you can’t prove that there’s going to be a return on that investment? What if you’re a life coach, designer, tarot card […]Read More