Catch up on the latest from The Rule Breaking Blog

  • 4 Ways to Give Your Sales Page “CPR” Before You Click “Publish”

    4 Ways to Give Your Sales Page “CPR” Before You Click “Publish”

      I talk a lot about writing sales pages and avoiding common sales page mistakes. Today, I thought it would be fun to give you a little behind the scenes look at some of the the revising + editing strategies I use to look at my sales page copy to make sure that it’s going to […]Read More
  • 3 Things You Must Audit After You Launch An Online Course (Including a Post-Launch Worksheet)

    3 Things You Must Audit After You Launch An Online Course (Including a Post-Launch Worksheet)

      Every single entrepreneur has poured their heart and soul into launching a product or service that didn’t go as they planned. Disappointing launches are so common that I once filmed a comical video about how to bounce back when you’re feeling sorry for yourself that no one bought your product. It’s just one of […]Read More
  • 8 Steps to Launch Your First Online Course (the Fun Way)

    8 Steps to Launch Your First Online Course (the Fun Way)

    This year, my business has reached a milestone where I’m bringing in more revenue with products than services. Note to self: the whole transition period from one to the other is DEFINITELY a topic I’d love to discuss in a future blog post. I’m not done offering services, but I will be changing things up […]Read More
  • How The Conquer Club Changed My Life + Business

    How The Conquer Club Changed My Life + Business

      Back in August 2016, I shared the details behind the scenes of my Yay for Clients launch. It was my most popular blog post ever. I’ve duly noted that you enjoy the real, raw, behind-the-scenes stuff. Well… I’ve got another one of those posts for you today! The most common comment / compliment I […]Read More
  • The Exact Actions You Should Take to Attract More Clients + Customers

    The Exact Actions You Should Take to Attract More Clients + Customers

    What actions should you focus on for the next couple of months based on where you’re at in business right now? One of the biggest mistakes I made when I started my business was trying to skip ahead. I’d barely worked with a dozen clients before I got bit by the “launch a product” bug. […]Read More
  • Successful Entrepreneurs Focus on these 4 Things

    Successful Entrepreneurs Focus on these 4 Things

      I’m one of those creative, distracted-by-shiny-new-ideas entrepreneurs (you too?). I’m really good at using my noggin to come up with really interesting new ideas, metaphors, language. I’ve had more product and service ideas than I can possibly tell you (mostly because I can’t remember what half of them were). In short: I’m obsessed with […]Read More
  • The 5 Biggest First-Time Launch Mistakes

    The 5 Biggest First-Time Launch Mistakes

    Launching digital products like e-courses, programs, e-books, etc. is all the rage, but if you’re feeling like an outsider looking in, you’re not alone. I’m a big, big fan of creating a diverse array of products and services. As my mentor Natalie MacNeil always says, “7-figure businesses need 7 streams of income”. (And if you’re […]Read More
  • Thinking of Enrolling in a Program? Answer These 6 Questions to See if it’s a Good Choice

    Thinking of Enrolling in a Program? Answer These 6 Questions to See if it’s a Good Choice

    Back in the spring of 2012 I was trying to answer a very important question: Would I go to graduate school and study psychology or would I become an entrepreneur? I had a lot of the same fears as other entrepreneurs. For example, how in the hell do you run a business? I wasn’t making […]Read More
  • 6 Ways to Find Entrepreneur Friends

    6 Ways to Find Entrepreneur Friends

    Have you ever gotten the chance to attend a real-life entrepreneur event? When I first started my business in 2012, it was easy to make excuses as to why I couldn’t go to any events. My business wasn’t making enough (or any) money yet, I didn’t live in an entrepreneur epicenter like Silicon Valley or […]Read More