Catch up on the latest from The Rule Breaking Blog

  • How to Avoid + Say No to Crappy Clients

    How to Avoid + Say No to Crappy Clients

    Have you ever had one of those pain in the ass clients who made your life a living hell? If so, welcome to business! You’ve officially been initiated. We’ve all had crappy clients but there’s lots of lessons to be learned when it happens in your business. Personally, I’ve had my share of crappy clients. […]Read More
  • Afraid to Put Yourself Out There? Watch This.

    Afraid to Put Yourself Out There? Watch This.

    There is one thing holding you back from getting more clients that no amount of strategy or tactics can help you with. It’s called the fear of putting yourself out there. Do you know it? Many of the students in my program, Yay For Clients, struggle with this fear. It hits them when I tell […]Read More
  • What Details to Give About Your Offer on Your Sales Page (without Giving Away Your Secrets)

    What Details to Give About Your Offer on Your Sales Page (without Giving Away Your Secrets)

    Do you know what the HARDEST part of writing a sales page is? It’s the section where you’re giving the details of what’s included in the offer! I know it seems straightforward, but honestly it’s shocking how many people fail to give enough information about the actual thing people are paying for. You might be […]Read More
  • The Guide to Creating Mouthwatering Bonuses for Your Next Launch

    The Guide to Creating Mouthwatering Bonuses for Your Next Launch

    Have you opened the cart to a launch and the crickets didn’t even show up? You might be scratching your head wondering why no one is buying. Is it you? Is it your product? I hear about this issue from entrepreneurs all the time. And I’ve got great news — It’s not just you! In […]Read More
  • How to Design Your Sales Page as You Write

    How to Design Your Sales Page as You Write

    Let’s talk about how to lay out your sales page while you write in order to make the design process SO much easier. These tips will help you whether you’re designing the page yourself or sending it over to a designer. And, I asked some designers to help me out here with what they like […]Read More
  • 4 Questions You Should Always Answer in Your FAQs

    4 Questions You Should Always Answer in Your FAQs

    There’s one awkward section of every sales page that often stumps business owners. What is that section, you ask? Frequently Asked Questions! You might say that a “frequently asked question” that I get is “What do I put in my FAQ section?” Today, I’m giving you 4 essential FAQs to add to your sales pages […]Read More
  • How to Add Scarcity to An Evergreen Product

    How to Add Scarcity to An Evergreen Product

    Today’s post is inspired by the number one thing people have been asking me lately is “how do I create scarcity when my product is available all the time?” There is nothing sexier in the online marketing world than an evergreen info product that sells itself like hotcakes – and I get it because I […]Read More
  • STOP! Answer these 7 questions before you write another word of copy

    STOP! Answer these 7 questions before you write another word of copy

    Stop what you’re doing right now. Look, I know that copywriting sucks. What I want you to know is that I also. Hate. Writing. The thing is, writing isn’t supposed to be so hard. If it sucks that much, you’re probably doing it the wrong way. If the words aren’t flowing it’s because you haven’t done […]Read More
  • These 8 Website Tweaks will Attract More Clients AND Grow Your List

    These 8 Website Tweaks will Attract More Clients AND Grow Your List

    How good of a job is your website doing to attract clients? Do you have a clear path for new visitors to follow or are you relying more on the “hope and pray” strategy for your website? Are you distracted by making your website look pretty to the point where you don’t actually know if […]Read More