Catch up on the latest from The Rule Breaking Blog

  • 4 Questions You Should Always Answer in Your FAQs

    4 Questions You Should Always Answer in Your FAQs

    There’s one awkward section of every sales page that often stumps business owners. What is that section, you ask? Frequently Asked Questions! You might say that a “frequently asked question” that I get is “What do I put in my FAQ section?” Today, I’m giving you 4 essential FAQs to add to your sales pages […]Read More
  • How to Add Scarcity to An Evergreen Product

    How to Add Scarcity to An Evergreen Product

    Today’s post is inspired by the number one thing people have been asking me lately is “how do I create scarcity when my product is available all the time?” There is nothing sexier in the online marketing world than an evergreen info product that sells itself like hotcakes – and I get it because I […]Read More
  • STOP! Answer these 7 questions before you write another word of copy

    STOP! Answer these 7 questions before you write another word of copy

    Stop what you’re doing right now. Look, I know that copywriting sucks. What I want you to know is that I also. Hate. Writing. The thing is, writing isn’t supposed to be so hard. If it sucks that much, you’re probably doing it the wrong way. If the words aren’t flowing it’s because you haven’t done […]Read More
  • These 8 Website Tweaks will Attract More Clients AND Grow Your List

    These 8 Website Tweaks will Attract More Clients AND Grow Your List

    How good of a job is your website doing to attract clients? Do you have a clear path for new visitors to follow or are you relying more on the “hope and pray” strategy for your website? Are you distracted by making your website look pretty to the point where you don’t actually know if […]Read More
  • The 3-Part Launch Strategy that Works Every Time

    The 3-Part Launch Strategy that Works Every Time

      If the word “launch” makes you want to slam your laptop shut and hibernate, I hear ya. Whenever you put something out there — a project that you’ve been working on, a service that you developed, an online course that you have spent months creating — it’s terrifying. In the back of your mind, […]Read More
  • How to Turn Your Service into an Online Course

    How to Turn Your Service into an Online Course

    In my blog on Services vs. Courses: Which Should You Offer I talked about the wonders of diversification. In short, I think it’s awesome to have a variety of “types” of offers to diversify your business’ income and create a more reliable revenue over time. Caveat: this takes a lot of time! Though I recommend […]Read More
  • The 6 Pillars of Hosting Your First Kick Ass, Money-Making Webinar

    The 6 Pillars of Hosting Your First Kick Ass, Money-Making Webinar

    Hey rule breaker! In today’s post I’m thrilled to be talking about a topic I haven’t discussed much, which is WEBINARS! I’ve been hosting webinars as a marketing tool since early 2014 and over the years I have found a “formula” for putting together what I think are pretty kick ass webinars. People regularly tell […]Read More
  • 10-ish Habits That Keep Me Sane as an Entrepreneur

    10-ish Habits That Keep Me Sane as an Entrepreneur

    For the past 3-4 years I have been in full-blown hustle mode working like a mad woman to get my business to a point where it makes money while I’m watching a Jane the Virgin binge on Netflix. (If you haven’t seen it, put it on your “must watch” list!) When I was in the […]Read More
  • Services vs Online Courses: Which Should You Offer?

    Services vs Online Courses: Which Should You Offer?

    So you’ve heard that offering online courses are all the rage, eh? Perhaps you’ve taken note that the hot shot entrepreneurs that you follow on social media are all offering e-courses. You’ve even learned words like “leverage” and “scalability” and you love the idea of having “passive income” or creating something once and making money […]Read More