Catch up on the latest from The Rule Breaking Blog

  • My Team’s System For Publishing Blog Posts

    My Team’s System For Publishing Blog Posts

    I have a real treat for you today, rule breaker! At one of our weekly team meetings a few weeks ago, my team and I had an idea that it might be really cool to show you behind the scenes at how we work together to get these videos published every week. Honestly? There’s nothing […]Read More
  • 3 Ways Your Money Blocks are Sabotaging Your Sales Page

    3 Ways Your Money Blocks are Sabotaging Your Sales Page

    As an entrepreneur, you know that the world is limitless. Where the average person sees reasons why change can never happen, you see opportunities. As an entrepreneur, you’re probably also ignited by the idea of making the world a more beautiful, peaceful, wonderful place to live. Most of the business women I work with as […]Read More
  • What to say on your “buy now” button (hint: it’s NOT “buy now”!)

    What to say on your “buy now” button (hint: it’s NOT “buy now”!)

    The entire purpose of writing copy is to get the reader to take action. Most of the time, on the internet, the action you want people to take is to click a specific button. This could be the “Sign me up!” button on your webinar registration page, the “Send my cheat sheet” button on your […]Read More
  • How to Gather Awesome Testimonials

    How to Gather Awesome Testimonials

    Me? I’m always on to the next thing. I’ve hardly launched one product before I’m outlining the next. There are a few things that need to happen at the end of every project that I’m notoriously inconsistent with because I find post-mortem data collecting so boring. One of the most important things that you’ve gotta […]Read More
  • Ignore Your Audience About These 3 Things

    Ignore Your Audience About These 3 Things

    As a copywriter, entrepreneur, and human being, I’m all about listening to your audience. In most cases, you should listen to your audience’s opinion. I’ve done numerous videos and blog posts about how to crawl inside of your audience’s head and understand their motivations and emotions. You have to listen to your audience’s opinion about what […]Read More
  • 3 Reasons Your Sales Page Isn’t Working (and simple tweaks that can double your sales)

    3 Reasons Your Sales Page Isn’t Working (and simple tweaks that can double your sales)

    For an online entrepreneur like you or me, there’s nothing more frustrating than knowing that you have so much to give your clients but feeling like they don’t get that your offer is worth the money. Whether you’re a life coach, health expert, social media wiz, graphic designer, or coder, you already know that you’re […]Read More
  • Steal My Email Launch Sequence

    Steal My Email Launch Sequence

    In last week’s video I shared 3 affirmations for cultivating a positive and profitable email marketing mindset. If you haven’t seen that video and you feel a bit nervous at the thought of sending marketing emails, I highly suggest clicking here to go watch that one first (I’ll wait!). *** Waiting while you watch last […]Read More
  • 3 Affirmations for a Go-Getting Email Marketing Mindset

    3 Affirmations for a Go-Getting Email Marketing Mindset

    When you launch a digital program, you need to create a TON of things. You need an offer that delivers on the result, a super-compelling sales page that outlines all of the features and benefits, and probably do some sort of pre-launch like a webinar or video series to get people excited about the topic. […]Read More
  • Do You Have to Talk About “Pain Points” in Your Copy?

    Do You Have to Talk About “Pain Points” in Your Copy?

    When you sit down to write a piece of copy, doesn’t it feel strange to talk about “pain points”? Do you feel like you’re being negative or manipulative? If you’re not familiar with pain points, this is a term that marketers use to refer to the frustrations that your target client is facing that your […]Read More