Catch up on the latest from The Rule Breaking Blog

  • How Long Should Your Sales Page Be?

    How Long Should Your Sales Page Be?

    Today’s video is based on a question I get all the time. In fact, when I created a survey to ask members of The Rule Breaker’s Club the #1 question they have about sales pages, the top response was, “How long should my sales page be?” This is a tricky question to answer because there […]Read More
  • Ultimate Copywriting Checklist for Your Next Launch

    Ultimate Copywriting Checklist for Your Next Launch

    Holy launch! If you’ve ever planned and executed a launch or promotion of a product or service online, then you already know just how crazy-making it can be. There’s a ton that goes into preparing a proper launch, and when you’re not used to launching products online, the entire launch planning process can be overwhelming […]Read More
  • Convince People to Buy Your Product

    Convince People to Buy Your Product

    Is there a store that you love so much that you have a hard time going inside without buying a million things that weren’t on your list? For me, that store is Target. I’ll be honest, I normally walk into Target with the clear intention to buy shampoo or socks. 30 minutes later I find […]Read More