Hey! Courtney Johnston here from RuleBreakersClub.com. In today’s video I’m going to share with you the 6 big habits that I believe enabled me to create a 6 figure business.
Why 6 figures? Before I get into the habits I want you to know why I don’t think you should be emotionally hung up on this arbitrary revenue milestone:
- The money won’t change how you feel. I honestly don’t even know when we hit it bc I was already focused on the next goal.
- $100,000 means something different to everyone based on location, lifestyle, etc.
- $100,000 in revenue does not mean $100,000 in profit. I use the Profit First model which means that I shoot for 50% in profit based on my current revenue numbers.
That said, I do think that the 6 figure mark does hold an important mental significance — much like January 1st. There’s something about it that feels magical even if it’s not inherently any more special than $99,999 or January 2nd.
Here are the 6 habits that got me to 6 figures:
Habit #1 – Being obsessed
I wanted it and I wanted it BAD. It was a goal of mine for 2-3 years before we finally made it. This obsession enabled me to be laser focused and helped me to make decisions. Frankly, it made me willing to do the work that I often didn’t want to do.
Habit #2 – Investing in myself
Since Day 1 I started reaching HIGH… higher than I was ready for. I invested $2,000 in Marie Forleo’s B-School in 2012 when I had about $200 to my name. I invested in about 15K of masterminding and coaching over 2 years, I invested in courses on the topics I knew I needed to learn in order to hit the goal. And I also invested a ton in travel to go to events, conferences, retreats to mingle with other entrepreneurs.
Habit #3 – Hanging out with 6 figure business owners
I’ve known for a long time that I quickly absorb whatever environment I’m in. I start talking like the people I’m hanging out with, dressing like them, doing what they do. It’s completely subconscious and we all do this. Use it to your advantage. When you hang out with people making 6 figures at first you will feel like the odd woman out, but slowly it will start to feel normal. Their behaviors and the things they say, do, and believe will start to infiltrate your brain.
When you hang out with successful people, watch what they DO. That’s where you will learn the most. Do one step better than taking someone’s course… watch how the execute that course. Watch how they handle difficult situations, criticism. This is always more powerful than what they SAY.
Habit #4 – Willingness to pay the price
Literally and figuratively. I lived at my mom’s house for a while and then moved to apartments that were VERY affordable and well below my means so that I could invest in my biz. This might not be for everyone but I do think it’s important to be honest about. Most people are not willing to pay the price. They want to maintain the same exact lifestyle and make zero sacrifices to start their business. I get it, but I honestly don’t have much patience for that. You’ve got to be willing to make a declaration to the universe that you WANT IT and it’s a priority. One thing I’m very proud of is that this has become such an ingrained mentality for me that I have gotten used to doing the work — a habit that will serve me for a long time to come.
Habit #5 – Hard work
I’m not the hardest worker in the bunch. To be honest, I often find myself quite lazy. However, there’s no getting around the fact that actions lead to results. You can’t think or pray yourself to success. You’ve got to move your feet!
In my course Yay for Clients I’m constantly pushing people’s buttons because most of us have mental blocks around doing the critical actions required to make money. We want to do the fun stuff like tinkering with our websites and posting on Instagram because it feels safe. Be honest – how long have you been in this kind of “preparation” mode?
Ultimately, you can prepare all day but none of it matters unless you are executing those plans at least 80% of the way.
Habit #6 – Learn New Skills
You know enough to get started but you will definitely need to be willing to roll around in the mud to learn some new skills. There will be times when you have to fix your own website code, write your own copy (that never fully goes away… sorry!), schedule your own emails and social media.
You will also need to get a heck of a lot better at what you do — namely getting RESULTS for your clients. This comes from trial and error and experience and intentional learning.
As a copywriter I’m still devouring books about sales, writing, psychology. I live and breathe my craft and I’m hungry to become better because as my business grows, my clients expect that kind of expertise.
As I mentioned a minute ago, TAKING ACTION is all that matters. Would you like to know exactly what actions you need to take to earn six figures from your business? Click the link below this video to grab a copy of my ultimate checklist of 64 Actions to Get Clients NOW. Just go ahead and scroll down to the description box below to grab it.
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