Hey gorgeous service provider!
I’ve got some news for you: most service-based business owners are not putting enough details about their services on their work with me pages!
I see a lot of sales pages that are more like a “shell” of a work with me page and are missing a whole lot of detail needed to sell the hell out of your offer.
I also talk to a lot of service-based business owners who feel like selling services is different from selling products (it’s not!)
In case it’s not clear: YES, you need a “sales page” for your services!
It’s the same thing as launching an e-course. It’s still a paid offer that you have to package and sell.
Because of that, you absolutely, 100%, without a doubt need a kick butt work with me page that sells your services.
So what info about your service do you need to put on your work with me page? Watch the video to find out:
- How to close 90% of your “free consultations” – gives you the simple strategy I’ve always used to maximize my call time.
- The Exhaustive Guide to Packaging A New Service – Not sure how to create a service that’s easy to sell? Check this post out.
In this post I’ve compiled a list of the 26 questions that your work with me page absolutely MUST answer.
When I land on your services page / work with me page, it should be instantly clear to me whether or not I’m a good fit for your offer. In other words, your copy needs to address the following questions:
- Who is a good fit for your service?
- Whose problems do you solve?
- Who is not a good fit for your service?
You’d be shocked at how often people forget to give essential information about their services on their work with me pages. In other words, people need to know EXACTLY what they’re getting when they work with you. This includes:
- What is the overall structure of your service?
- What is included in your service?
- What is included in each phase, step, part of the service?
- What are the results of the service?
Online business is funny in that there isn’t a tangible thing being delivered. We work on our computers, deliver our services virtually, etc. This means that you have to work extra hard to paint a picture for people as to what the experience will look like. On your work with me page, please make sure to tell me:
- Where does the service “take place”?
- Where do I find any materials needed to take part in your service?
- Where do I sign up?!
As human beings, we are always mentally putting things on our calendars. People will always be wondering in the back of their minds when each element of your service will happen. In other words:
- When does each part of the service take place?
- When can I expect to work with you?
- When do I get my materials?
The biggin’! Ultimately it all comes down to WHY. The more levels of “why” you can express, the better. And yes, you do have to work this hard to get clients. People don’t “automatically” get that your service is awesome unless you woo the hell out of them. You’ve gotta tell me:
- Why should I care about any of this (address this question for EVERY SINGLE feature of your service)
- Why does this service exist in the first place?
- Why are you the right person for the job?
- Why do I need this service right now?
- Why is this service organized in this particular way?
The “how” is a sneaky one that 99.99% of businesses aren’t doing. Add the “how” and you will set yourself apart from the crowd. This is where you get to show that you have developed your own signature process (don’t have one yet? That’s exactly what I’ll teach you in my signature program, Yay for Clients). The how addresses things like:
- How are you going to get me the desired results?
- How do I sign up to work with you?
- How do you get me from where I am right now to where I will be when we’re done working together?
The How Much/ Many
Numbers are powerful. You can make abstract concepts like “success” more tangible by adding a number to it — how about $100,000? It’s much better to have a “7-step process” than to tell people that you’ll show them “generally” how to do it. Here are some ways to tackle the numbers game:
- How much does it cost?
- How much is it worth?
- How much one-on-one contact can I expect?
- How many sessions / calls do we have?
- How many steps are involved?
Tell me in a comment: Which one of the above questions do you most want to add to your work with me page?
I look forward to reading your answers in the comments below!