Catch up on the latest from The Rule Breaking Blog

  • How to Price Your Services When You’re Just Starting Your Business

    How to Price Your Services When You’re Just Starting Your Business

    I know from experience that starting a new business often feels like an endless trap of Catch-22s. You know that if you had a few clients it would be easier to get more clients. But how do you get the first slew of paying clients in the first place? And what should you be charging […]Read More
  • 12 Actions You Can Take to Book Clients Now

    12 Actions You Can Take to Book Clients Now

      Ready to book out your client based business in the next few months but not sure what specific actions you need to take to make it happen? Today, you’re in for a treat! This post contains 12 big things you can do to attract more clients. But you should download this master checklist for […]Read More
  • 4 Key Mindset Shifts that will Help You Attract More Clients

    4 Key Mindset Shifts that will Help You Attract More Clients

      You’ll be excited to hear that the strategies you need to put in place to book out a client based business aren’t that complicated. Honestly, the same strategies apply to every service-based business out there. The thing that IS getting in your way is your mindset! I believe that I can teach you the […]Read More
  • 9 Hacks for Reading Your Target Client’s Mind

    9 Hacks for Reading Your Target Client’s Mind

      Are you totally stuck when it comes to finding the right language to use when you speak to prospective clients? Are you trapped in a cycle of using “industry” lingo that doesn’t resonate with the people who you want to serve? Would you like to find words that truly hit your reader in the […]Read More
  • 26 Questions that You Must Answer on Your Work With Me Page (No Matter What You Offer)

    26 Questions that You Must Answer on Your Work With Me Page (No Matter What You Offer)

    Hey gorgeous service provider! I’ve got some news for you: most service-based business owners are not putting enough details about their services on their work with me pages! I see a lot of sales pages that are more like a “shell” of a work with me page and are missing a whole lot of detail […]Read More
  • The 3 Biggest Sales Page Dos and Don’ts

    The 3 Biggest Sales Page Dos and Don’ts

    This fall I found out that I have scoliosis. You’re probably thinking “Hey Courtney – what on earth does this have to do with sales pages?” and I get that. But I promise that I have a point. I’m not looking for pity, what I want to do is illustrate a point 😉 For the […]Read More
  • 4 Ways to Give Your Sales Page “CPR” Before You Click “Publish”

    4 Ways to Give Your Sales Page “CPR” Before You Click “Publish”

      I talk a lot about writing sales pages and avoiding common sales page mistakes. Today, I thought it would be fun to give you a little behind the scenes look at some of the the revising + editing strategies I use to look at my sales page copy to make sure that it’s going to […]Read More
  • 3 Things You Must Audit After You Launch An Online Course (Including a Post-Launch Worksheet)

    3 Things You Must Audit After You Launch An Online Course (Including a Post-Launch Worksheet)

      Every single entrepreneur has poured their heart and soul into launching a product or service that didn’t go as they planned. Disappointing launches are so common that I once filmed a comical video about how to bounce back when you’re feeling sorry for yourself that no one bought your product. It’s just one of […]Read More
  • 8 Steps to Launch Your First Online Course (the Fun Way)

    8 Steps to Launch Your First Online Course (the Fun Way)

    This year, my business has reached a milestone where I’m bringing in more revenue with products than services. Note to self: the whole transition period from one to the other is DEFINITELY a topic I’d love to discuss in a future blog post. I’m not done offering services, but I will be changing things up […]Read More