This topic has brought up a truck load of emotional baggage for me, as I'm sure it has for you.
How do you feel when you read those words?
For a lot of people it feels...
Hard, bitchy, egotistical, superficial, fake.
Are you in business?
Do you have a blog? A website? A work-with-me page? A product for sale?
The problem with "self-promotion" is that it's all about YOU.
So I propose we start using a different term entirely.
Because promotion isn't about self. It's about other.
Promotion is using a specific set of guidelines (we'll get to that in a minute) that ensure that you communicate what you're offering in a way that resonates with other people and makes them say "Yes. I want that. I want that and I want it now."
So instead of calling it "self-promotion", why don't we call it COURAGE?
Why don't we call it...
If you're in business, you don't have a choice.
You can outsource web design, get a marketing director, hire a copywriter (hello!).
But you can't outsource courage.
You can't outsource knowing how to talk about what you do.
You can't oursource putting yourself out there.
It's the hard part. And it's the part YOU have to do.
You have to know exactly how to get someone to "yes!"
You have to know what makes your product + service worth the money.
You have to know how to package + position your magical, wonderful, amazing talents so that other people can recognize them as what they need.
It's not self promotion. It's courage.
It's understanding other people.
It's having a genuine love for your readers, clients, and customers-- the same kind of love that makes it so easy for you to buy the perfect birthday gift for your best friend. BECAUSE YOU KNOW HER THAT WELL.
Recently, a client of mine told me that she's overwhelmed by everything she's learned about copywriting, marketing, self-promotion.
So as we created the copy for her website, I showed her my process.
I gave her my "secrets".
I showed her step-by-step how to create copy the next time she needs it (so that she doesn't have to depend on me every time).
My client? SHE HAD NEVER BEEN SO EXCITED.
Finally, she knew how to run her business with confidence.
Finally, she stopped re-writing her work-with-me page, because she knew EXACTLY what to put on it to get people to say "yes, please!"
Finally, she had the skills to do it herself.
I want to give you the same feeling.
I want you to feel excited about your business again.
I want you to know that business doesn't have to be so....hard.
I want you to be confident and cool as a cucumber when you package and position your products and services so that you'll have the COURAGE to tell everyone about them.
When it's done the right way, you can feel confident knowing that the right people (the clients you love) will find you.
(Which means that constant anxiety in your chest can go away!)
If that sounds like something you'd, um...love, then I would, um... love for you to come to my free workshop: "10 COPYWRITING COMMANDMENTS".
- You get free worksheets that will help you focus-in on the specific copywriting issues you're having in your business.
- I'm going to give you a printable of the 10 commandments that you can frame and put on your wall and refer to every time you have to write copy.
- You'll have a formula that you can use instead of a bunch of random tips that make you feel frazzled. (Amen, sisterfriend!)