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Thursday
Sep182014

3 Ways to Add Sparkle To Your Web Copy

I have to laugh.

It's really funny sometimes to see what kinds of things people tell me when they ask me to help them with their copy.

The most often request I get is to make the copy "snazzy" or to add some "sparkle". 

I love it! 

(So happy to know that people think of me as snazzy and sparkly, lol. Can't beat that!).

The truth?

There's a million bajillion ways that you can add more sparkle or snazz to your web copy.

I go over this a whole bunch in Module One of the TKO Copywriting Course (just so you know, enrollment closes September 28!) But I wanted to give you some tips here:


Snazzy Copy Tip #1 - Get in the moooooood.

If your copy is crap, I bet its because you're putting too much pressure on yourself to get it right on the first try.

Do you want to know what I do? I listen to my get pumped Rule Breaker's Club plyalist and dance around for a while before I write so that I'll feel the way I want to feel when people read my writing.

You can also listen to stand up comedy or watch some funny Youtube clips for the same effect.

Just lighten up! It's not that serious.


Snazzy Copy Tip #2 - Wait until the 2nd draft

When you write the first draft of your copy, the essential thing is that you just get the words out of your brain and onto paper. It's not supposed to be perfect. In fact, I can guarantee it won't be very good at all!

If you think that my writing comes out snazzified on the first go, you're wrong.

I've got a really specific writing process that I follow to make sure that I never get writer's block and that everything I publish is properly doing it's job.

(I teach the exact writing process in the TKO Copywriting Course. How do you like that for a plug?!)


Snazzy Copy Tip #3 - Use really visual language

This is the biggest biggest biggest tip that I could possibly give you.

Read though your copy and ask yourself: Could I make this sentence more visual? What does that look like? How can I paint a more vivid picture for people? 

You should always approach your writing like you're painting a canvas. The more visual you are, the less people's eyeballs will glaze over.


The key here is that you need to be able to snazzify your own copy. Add your own unique sparkle!

When you use these tips, you'll be able to come up with a way of writing things that I could never do for you. 

If you've ever felt like you had to immitate other entrepreneurs' writing because you couldn't do it better, I hope you'll use these tips.

And of course I teach all of this with really specific processes, formulas, an templates in the TKO Copywriting Course so you can *easily* create your own sales pages, email marketing sequences, etc.

You'll instinctively know how to tell GOOD copy from BAD copy (and what to do when the latter strikes).

Enrollment closes on Sunday, September 28 at midnight.

Come check out the TKO Copywriting Course >>

Cheers to your sparkling copy!

Courtney

Thursday
Aug212014

3 Tricks To Stop Procrastinating Writing Your Copy 

Raise your hand if you can think of a piece of copy that you *should* have written already buuuuut you haven’t.

 

Maybe it was a sales page you should have started a month ago.

 

It can be a blog post, an automated email, your About Page, your Work With Me Page...anything!

 

Did you wknow that even professional writers resist sitting down to write?

 

In fact, we’re the worst at it!

 

I almost always find something to distract me from writing.

 

After many years working as a writing coach and copywriter, I know that there are 3 reasons you’re procrastinating writing that copy (or think that you hate writing).

 

If you can recognize which one of these is the root of your procrastination it’s SUPER easy to address the issue and let it go.


(1) You’re trying to make it perfect on the first draft.


The solution here is ALWAYS to go back to the trusty ol’ writing process!


I teach my writing process in detail + cure writer’s block in the Total Knockout Copywriting Course, but here’s the writing process in a nutshell:


You shouldn’t even think about writing a first draft until you’ve done a freewrite, brainstorm, research, and created an outline.


And even then, your first draft will be total shit!


*Collective sigh of relief!!*



(2) You’re disconnected from the topic.


It kills me to see gorgeous, fabulous, superstar entrepreneurs who feel chocked by their own businesses.


I see so many health coaches who have become so fixated on launching their business that they’ve resorted to staying up late on the computer eating cheatos and drinking diet coke.


I’ve seen interior designers who feel like they have to write about certain topics in their blog because every business website tells them that’s what they *should* do.


WELL THAT’S JUST PLAIN OLD BULLSHIT.


Go back and connect with why you became obsessed with your industry in the first place. THEN start writing.



(3) You don’t know how to write the type of copy you need to write.


I saved this one for last because it’s the most pervasive!


Writing copy can be especially overwhelming because you read all kinds of tips and don’t have a specific system for creating a sales page.


Most of us are decent writers. We did OK in English class. We kind sorta understand what to do with a comma and know the difference between their, there, and they’re.



But do you know how to use words to get people to do what you want them to do?


Do you know how to use words strategically without being pushy, salesy, or douche-baggy?


We’re talking about copywriting.


Copywriting is just a fancy term for using words to inspire action. Often, the action you want to inspire is getting peeps to be buying yer shiz.


So I have one last question for you, lovebucket:


Would you like more people to be “inspired” by your words and take the actions you want them to take?


Yes!


That’s the right answer.


(If you said “no”, then CLOSE DOWN YOUR BUSINESS RIGHT NOW).


I’m hosting a free workshop / par-tay on Tuesday, August 26 where I’m teaching the easy peasy 5 Foundations of Fabulous Web Copy that every single business owner and their entrepreneur friends should attend.


Click here to snag your spot! >>



(We reaaaaally encourage you to show up live, but there will be a recording available for 24 hours after the event. The reason for this is because there will be a time-sensitive opportunity for those of you interested in enrolling in the next round of the Total Knockout Copywriting Course. AND OH MY GOD YOU SHOULD BECAUSE THERE’S A GORGEOUS MEMBERSHIP SITE THAT I CAN’T WAIT TO SHOW YOU).