Catch up on the latest from The Rule Breaking Blog

  • Never Write a Proposal Again: 7 Reasons Having a Signature Method Will Attract More Clients

    Never Write a Proposal Again: 7 Reasons Having a Signature Method Will Attract More Clients

    When I first started my copywriting business in 2012, I launched a slew of “copywriting packages” on my “work with me” page. My packages were similar to what you’d find on any copywriter’s website. And that’s because I created my packages by comparing what I was doing to all of the other copywriters out there. […]Read More
  • How to Handle Refund Requests Like a Champ

    How to Handle Refund Requests Like a Champ

    What would you do if I told you I want a refund for your product or service? Do you have a pre-established process for handling this type of request? Do you have a set of emails to send? Do you have someone else handling these requests so that you don’t have to? After a really […]Read More
  • The Exhaustive Guide to Packaging a New Service

    The Exhaustive Guide to Packaging a New Service

    Booked out for months! More clients than you can handle! These are some of the promises I see on my Facebook news feed. (Don’t even get me started on the “six months to six figures” nonsense). Can I be honest with you? I can vividly remember what it was like to be scrambling for clients […]Read More
  • 6 Things to Add to Every Marketing Email Before You Click “Send”

    6 Things to Add to Every Marketing Email Before You Click “Send”

    Would you like to get more people opening, clicking on, and engaging with those emails that you spend so much time writing? I’m sure you’ve heard the statistic that the average person gets 3 trillion emails per day (I kid). I’m sure you’ve heard people saying “email marketing is dead” or even that “email is […]Read More
  • Unmotivated? 6 Steps to Stay Laser-Focused on Your Goals

    Unmotivated? 6 Steps to Stay Laser-Focused on Your Goals

    Raise your hand if you’ve ever gotten really excited about a new, big, exciting business goal and then gotten about 20% into the project when you decided it wasn’t fun anymore. *Me! Me! Me!* Life is complicated. Things don’t ever go exactly to plan. It’s messy and complex and chaotic. As creatives, you and I […]Read More
  • Want to Book Out For Months? Do these 8 things.

    Want to Book Out For Months? Do these 8 things.

    Are you on the rollercoaster ride of never knowing where your next client will come from? Before we dive into the 8 things you can do to get the eff off of that rollercoaster, I want you to know that I truly, honestly, seriously understand how you feel. When I started my business in 2012 […]Read More
  • How to Systematize Your Creative Process

    How to Systematize Your Creative Process

    The battle cry of every creative person I work with goes a lil’ somethin’ like this: “Um, Courtney… my work is creative and each of my clients is different so I cannot create a system. Otherwise, I’d have to put people into a box, which I can’t do because like I said, they’re each so […]Read More
  • 16 Questions to Come Up with Great Personal Stories

    16 Questions to Come Up with Great Personal Stories

    The most effective blogs and emails I write (as in, the ones that get the BIGGEST response) are the ones that share a story — a personal story! The thing is, it can be hard to come up with a personal story that relates to your topic off the top of your head. All that […]Read More
  • My Team’s System For Publishing Blog Posts

    My Team’s System For Publishing Blog Posts

    I have a real treat for you today, rule breaker! At one of our weekly team meetings a few weeks ago, my team and I had an idea that it might be really cool to show you behind the scenes at how we work together to get these videos published every week. Honestly? There’s nothing […]Read More